10 Top Tips For Real Estate Video Marketing
Production of and optimization of videos can be a powerful growth lever for a small business looking to break into a crowded market. A recent study from the National Association of Realtors suggests online video sites have become increasingly popular, with 36% of people using video as an informative source when searching for a home. With video listings, the number of inquiries is 403% higher than without videos.
You can boost your lead generation efforts by incorporating video into your online marketing. For video marketing to work as a real estate marketing tactic, however, you must
1) produce the right types of videos, and
2) market them well.
The objective of this article is to explore the most effective types of video for real estate marketing, provide examples, discuss how to effectively market videos online, and conclude by looking at production options.
Most real estate agents use listing videos to promote their properties. Furthermore, you can create a variety of types of videos to raise awareness of your brand and get new business leads by using a variety of types of videos. Continue reading to learn more about real estate video marketing.
Tips For Real Estate Video Marketing
As you approach your real estate video project, you should have a thorough understanding of what you will film and how that will fit into your larger marketing goals. Here are the 10 top tips for real estate video marketing:
1) USE VIDEO MARKETING TO ITS FULL EFFICIENCY: YOUTUBE
Google recognizes that video content is harder to create than written content, which is why they weigh video differently when determining indexing rankings. You can also host your videos on YouTube since it is owned by Google, is the second largest search engine, and is reliable.
It is through the use of this service that videos can be seamlessly integrated and returned in the search results. You can easily move your business between Google+ Pages and Google Places if your business already exists there (check out your Google+ Page). You can advertise your business on YouTube through your YouTube homepage.
2) SHOW THE WORLD WHO YOU ARE THROUGH COMPLETE BRAND EXPLAINERS.
Start by filming an introduction to your first real estate video. How did you become interested in real estate, or what made you passionate about it? In addition to these videos, give your prospects an idea of your market by showcasing some of the properties that you represent. Include shots of your community if you decide to film outside your office.
3). BRIEFER VIDEOS GET MORE VIEWS.
A majority of the time, video marketing for real estate should be entertaining and not involve a lot of time commitment. Getting viewer engagement from short videos is crucial so try to shoot videos that are no longer than two minutes. Make short videos with an online video editor like InVideo.
Especially if you lack confidence in front of a camera and ramble or forget your words, take notes beforehand so you know what you’ll say, and practice the script in advance to be as natural as possible.
4) SHOWCASE THE COMMUNITY.
Locals and relocating prospects don’t just want to see the house; they also want to see the neighbourhood around it. A video tour of your neighbourhood gives locals and relocating prospects the chance to see the entire neighbourhood, rather than just the home.
5) OPTIMISE ALL OF YOUR REAL ESTATE VIDEOS FOR SEARCH ENGINES.
Optimising your real estate videos for SEO is the same as optimizing all of your other content. In order for your videos to rank locally, it’s essential that you target the most important aspects of them. The title, meta description, and tags of your videos should include keywords and relevant phrases that you mention in your videos. Try out real estate video marketing to see better results.
6) INCLUDE CTA IN YOUR VIDEOS.
Have you ever thought about adding lead capture forms to your videos? By selling your services effectively, you can collect leads on the spot if you have explained their value properly.
Your website and social media platforms should share carefully crafted video content with the purpose of ultimately turning your audience into clients. To increase the quality and quantity of the leads you generate from your videos, include these elements in your videos.
7) DRIP CAMPAIGNS
To replace a written message in your drip email campaigns, film a compelling community video or conduct interviews with local business owners.
You will get a very good sense of what your area of expertise is, and your prospects will likely be more engaged as a result.
8) INCLUDE INTRO AND OUTRO.
In the introduction and conclusion of your video, you should display your agency’s logo, contact information, and any other relevant information. It is also possible to link to a separate “contact us” page, which streamlines the lead generation process.
9) USE ANNOTATIONS.
You can use annotations to capture leads if you upload your videos to YouTube. Adding links to other videos on your website will entice viewers to continue to watch your content.
It is important to remember that annotations will only apply to other YouTube-hosted videos or to websites you designate, such as your own site.
10) LOCALISE CONTENT.
Your landing pages should be customized according to the type of video you produce. A value proposition is an effective way to communicate your firm’s unique selling points. Keeping these videos entertaining and brief will increase their effectiveness.
As a next step, make sure the video encourages users to take a specific action (such as completing a contact form) on that landing page.
GO FOR IT AND HAVE FUN
The attitude you bring to your video will show in the final result if you approach it like a chore. You want your viewers to be excited when watching your video, but how? Film it with enthusiasm!
You will resonate much more strongly with your viewers with a real estate video that has a candid, authentic feel. Your viewers watch your video to learn and be entertained. Have fun with your video and your viewers will enjoy it too! You don’t have to be intimidated or worried about your real estate video. Just grab your phone and get started. It’s possible that you’ll have the same kind of enjoyment we did.