10 ways to beat the bigger agents in your town
Here is a straightforward and easy marketing strategy for the smaller letting and estate agents, trying to compete in a town, full of big corporate or well established (but lazy) independents
- Treat your client like they were the only client in the world
- Care … and mean it
- Be flexible … rules are meant to bendy
- Without fail, show up on time, every time.
- Make sure you keep your promises.
- Be human by being kind.
- Go the extra mile, no hold on .. go the extra two miles
- Say yes.
- Listen
- … simple one .. just smile
Not every landlord and vendor deserves this sort of treatment, not every landlord and vendor will appreciate this kind of service where there will really be thankful for the effort you go to. But that’s ok, you don’t need everyone to be a client .. just ones that care, the one’s that will tell their friends.
If you can think of anymore, post them as a reply below .. I would love to hear if you have anymore.
Christopher
PS the picture is of my dog, Joey. We (we as in myself and Senior Management – Mrs Watkin) rescued him from the Dogs Trust just about two years ago. Skin and bones, he was found wandering the streets of Limerick in Ireland.
If you are in need of chuckle, this 60 second video of him is amusing (but do have the sound on – that is what makes it funny)