100% guaranteed way to get more stock to sell

Most agents can be shortsighted in their marketing, just talking about themselves, their firms and how wonderful they are. Let’s be honest with each other, you know such techniques don’t work.   Instead of talking about yourself and your firm …. write about stuff that landlords and homeowners are interested in .. the value of their own property, what is happening to the local property market. It works for Savills and Knight Frank .. why not you?

Write about the local property market .. produce a monthly report every month .. month in .. month out .. and yes, you would be good at it .. but would you have the time to do a newsletter every month? Just like you don’t put up your own for sale boards or maybe your floor plans or even EPC’s .. why not outsource the writing to some Property Researchers?

That’s what we are … freelance Property market journalists and ghostwriters and we produce white label local Property market reports for estate agents and letting agents.. written on any town or postcode district in a town or city … your logo, your branding, your colours, a different one every month .. making you appear like the local property guru …

Print them off and send them your landlord database .. and the estate agents, drop these through every house in your town/postcode …making you appear like you know what you are talking about

Does it work? 100% guarantee it works .. in fact watch this 6 min video of an agent (Paul Tobias-Gibbons from Essex  who increased his lettings portfolio by 65% (taking managed stock to 200 properties) and his resi sale income up by 113% (and he was already no. 3 in the town before he started) in under a year. YouTube https://youtu.be/WoN9Qgg0ZP4

  • January’s edition was about school catchment areas and they affected property prices. (see edition below)
  • February’s edition talks about how local Property prices have been affected by local authorities selling Council Houses (I can send a copy to you if you want – just email me christopher@christopherwatkin.co.uk)
  • March’s edition will talk about  the demand for rental properties and hoe that has affected homeowners and the price they achieve for their property in the locality

So here is an example of an agent from E14 Docklands in London… So if you are the boss man or lady at your agency .. and want to know more .. give me a call .. the monthly cost is the equivalent of most agent’s subscription costs to Rightmove for one week. if you are a new or valuer ..print off a copy and give it to your boss .. it will make you look good and practice … remember .. any town, any postcode .. make yourself a ‘property Guru’

Screenshot 2016-02-07 07.39.35

Screenshot 2016-02-07 07.38.58

… and if you are a Neg or a Valuer .. show them to your boss .. this stuff works and it will make you look good!

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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