10,000 Year Estate Agency

Some people have asked .. if you know all this good $hit about attracting vendors and landlords to an estate/letting agency at high fee levels .. why do you give it all away for free and why don’t you do it yourself and open up an agency?

Well quite frankly, because opening my own agency is not my thing. It wouldn’t make me happy.. and happiness (not money) is the most important. Don’t believe me? Happiness comes from fulfilment of physical, emotional, and mental needs. … So, money is only one of the resources that is needed for happiness. In other words, happiness is more important than money because happiness is the end, while money is just a part of the means to achieve happiness.

So why do I think this way?

Tens of thousands of years ago, our genes evolved to help each other in the tribe.. because the cavemen brain, learned if you helped someone else in the tribe.. its was for the better of the whole tribe and the difference between survival and death.

So yes, I enjoy teaching and guiding others agents .. I am happy to give my advice and opinion (which works) to others.

My parents and then Gary Vaynerchuk have taught me to give in this world.

Gary teaches us relationships in business and in life are everything.

Gary also taught me as much as I might give and although I might feel as if I am owed something in return, I’m not.

In this context … ‘giving’ means to give without expectation of anything in return … because he showed me to give based on someone else’s needs, without assuming something will come back to me in return, is the long game where everyone wins (including me).

I give expecting nobody owes me anything .. I have got everything to gain.

Hence I have my Youtube channel with 300+ videos on attracting landlords and vendors to an estate agency … I know 99% of you wont even go to my YouTube channel and of the 1% that do … 99% of you wont do anything with them .. but 1% of you that will see them will do something and it will change their life as a person and as an estate agent…. and that my friends is legacy.

… and you could do exactly the same in your town as an agent. Follow my teachings (which are all on my blog and Youtube channel) and within 3 to 5 years .. you will be the only agent people talk about, stop in the street, get interviewed by the local BBC radio station, a ‘goto’ person in property … and become the estate/letting agency

.. and here is the best bit – it need not cost you one penny to do it .. yep .. not one penny.

.. but 99% of you reading this won’t .. you will have fears, not enough time, staff issues, worries … well everyone has those .. its how you sort them that counts. Every agent has those .. its how you deal with them (FFS there are videos in the Youtube channel on how to deal with them) … so make a choice ..

I genuinely want to help .. my telephone number is 07950 147572 .. only one or two of the hundreds of people reading this in this group will ring me .. and if only one does.. and that agent goes on to make a difference in their life, their families life and the lives of all the homeowners and landlords and tenants in your town for the next twenty years .. I will be made up, as will Gary Vaynerchuk, as will be the person that mentored and guided him, as will be the person that mentored and guided that person on and on … going all the way back in time to that caveman thousands of years ago.. who’s gene’s mutated into giving without expectation of return .. because that is a 10,000 year legacy we are all carrying on

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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