Whenever someone buys anything, be it finding an awesome plumber or using an estate or letting agent, people look for specialists, experts and leaders in the sphere they are looking in.
They want someone who appears to have a track record, instead of someone who wastes their time and pound notes.
By establishing your estate / lettings agency as the obvious option for those who are picky, you rise above the homogeneous, every agent appears to be a carbon copy as the guy next door. It happens in aspects of life .. including estate and lettings.
By being that authority .. you will become the shining star in the dark night sky. By providing consistent information that you and your estate / lettings agency business is an authority in the marketplace- you will naturally attract homeowners and landlords.
Want to know what good looks like .. Want to know how some agents are showing themselves to be an Authority ..
28 Examples on How To Be a Local Property Authority
Firstly .. Look how these 25 estate and letting agents have produced these monthly newsletters with stat heavy articles (with graphs) on the things local homeowners and landlords are obsessed about .. the local property market .. link to 25 example newsletters here .. https://goo.gl/1jqchr
Secondly ..Look at these three agents blogs ..
Chelmsford – http://chelmsfordpropertyblog.co.uk
This is how you become the Authority, the Expert, the Guru of your town on everything Property
- Ghostwriter of Property Market Articles
- Linkedin http://www.linkedin.com/in/christopherwatkin
- Twitter @lettingschris
- YouTube http://www.youtube.com/c/ChristopherWatkinGrantham
- Blog http://how-to-grow-your-lettings-agency.blogspot.co.uk
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572