Iain White has had over 30 years experience in all aspects of Estate Agency and a proven track record in both the independent and corporate world. Chris Watkin, UK Property Market Journalist and Ghostwriter for Estate and Letting Agents. talk about various topics affecting UK Estate agency ..
Over the coming weeks, Iain and Chris will talk about various topics affecting UK Estate agency .. this week Iain and Chris talk about …
1. Cheap Fees
2. Lack Of Stock
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BIO of Iain … He was a chief decision maker within Romans serving as a shareholder and MD during his 22 years with the company and was a part of this highly successful groups growth and innovative thinking, not to mention impressive results over a long period of time.More recently he enjoyed considerable success in the corporate world as MD for Countrywide Thames running multiple brands and returning them to good levels of profit with considerable growth year on year.
LINK to Chris Watkin’s YoutUbe channel with over 110+ videos on attracting landlords and vendors to your agency ..
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572