35 year old Estate Agent

Written by Christopher Watkin on - Estate Agent Talk -
I was chatting with an estate agent yesterday … and he said “Chris, I like what you do – I like the way you help agents become the local property authority in their town with your newsletters and video training.. I really respect you and what you do and there is no question it works … but I need it to happen quicker ..”
To which I asked, “how old are you?”
and he replied, “late 30’s”
“Man, you have 25 years left in the Estate agency industry. Do the hard work for the next couple of years. Everyone wants to be successful estate agent today but nobody wants to do the work.
You have to options .. (1) Do the hardwork now so you can ride the wave in years to come .. or (2) go hand to mouth for the next 12 months – and just repeat that every year for the next 25 years ..
It’s all about choices.”
There is no such thing as an overnight success in any aspect of life (unless you win the lottery – and we all know the odds of that)
Question.. Are you playing ONE big 25 year long game? Or 25 small one year games?

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

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