4 reasons why Estate Agency is tough : Brexit / Your Boss/ Your Clients / Cheap Fee Competitors

Ask an estate / letting agent why they are finding it tough to hit your targets and they will say ..

  • Brexit
  • Your Manager
  • Your Clients
  • Competitor Agents charging cheap fees


The UK property market runs off the back of the economy, and the British economy will become demanding, challenging and testing, especially with Brexit. How you respond to those challenges determine whether or not the potential downturn hurts you or whether it allows you to grow stronger. You got a single vote in the Brexit referendum. You may not like the result, and you may spend time reading Facebook posts that confirm your opinion (detrimental behaviour that only you alone control). You will produce the results and have the success that you are determined to regardless what happens in the British political arena. There were mega successful agents in last the few turndowns – why not you? Your choice

Your Manager

It isn’t your manager, your director, or your superior. These folks may be difficult, and they may have some challenging personality issues, but they have nowhere near the impact on your results as you do. How you handle the inconvenience of working with difficult people is 100% within your control.

Your Clients

Your clients may be difficult, too. They may not be reasonable and very probably demanding, and they may also have irritable personalities. They too have little to do with your overall results and your achievements/success. How you deal with your clients, and how you use your pleasant personality and charisma to manage your clients is a decision that is yours alone to make.

Your Competitors 

Your competitors have next to nothing to do with your results or your success. Sure, some of them may beat you for a listing by caving in on fee. They may even occasionally hoodwink one of your clients and competitively supplant you. In the big scheme of things, they have no impact. Whether you build a pipeline of  decent fee opportunities that protects you from any and all threats is something that you can do regardless of your competitor’s actions… or are you just a Valuer/Lister who just does Free Vals and doesn’t create their own future pipeline of FV’s? (be honest)

 The real reason

There is no benefit to believing that outside causes and proceedings can damage you when it comes to your personal and professional accomplishments. Most of these things have little to no impact. None of these things have near the impact of the decisions you make and the actions you take to make your goals a reality. No one can injure you as much as you can injure yourself. The single greatest threat and the single greatest obstacle to your performance is you. It isn’t someone or something else.

What did I do to solve this?

I had a mentor / coach to help me realise this. All he did was ask questions that made me think until I came up with a solution myself. For me the mentor/ coach – business owner relationship is subtle, and there is definitely an element of psychotherapy in it as I unload my business woes to them, but in terms of boosting my business efficiency, coaching /mentoring really does work because it makes you accountable to yourself.

It doesn’t need to be a business coach, it can be a family friend, it can be an old boss, .. and don’t worry about asking them, because people love to be asked and people love to help if its sincere

Sometimes, you cant see the wood for the trees … and its all about make yourself accountable to yourself .. because you cant blame the economy, clients, the boss or competitors .. its all about you

I have written this because I wanted to share the benefits of having a coach and mentor to others in the estate and letting agent community.

Who is the best coach for you? Well if you are an agent, I would have no hesitation in recommending Sam Ashdown, Iain White or Stephen Brown .. all awesome people whom will help you and make you accountable.

kind regards



Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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