5 Factors that Largely Influence the Property Market

Planning to invest in real estate? If so, there are a lot of things you will need to learn, this includes the driving forces behind the property market. You must understand what makes the prices of properties rise and fall to make well-informed decisions. If you are interested to learn more, keep on reading as we’ll talk about these factors in a little more detail.

Before we start, if you want to learn more about assessing real estate properties and their potential, consider taking real estate courses. This will equip you with the knowledge and skills to be able to make informed choices.


The overall health of the economy affects the property market. Economic indicators like gross domestic product and inflation will have critical roles in the property market. Currently, the global economy is experiencing a massive slowdown because of the COVID-19 pandemic. This has already and will likely continue to have a negative effect on the property market. Governments are implementing temporary measures to help revive the economy, such as by introducing tax cuts. It is important to note that these temporary measures can impact the prices of properties for a significant amount of time.

Interest Rates

Just like in any other investment, interest rates will drive value in the property market and will dictate prices in real estate. It will have a profound impact on financing and mortgage rates. When the interest rates are high, buyers will be more hesitant. When it is low, on the other hand, more buyers will be interested since it will make property financing more affordable.


Anyone in the real estate sector will know how important location is and how it can significantly impact the prices of properties. Those that are more convenient and accessible will command a premium price. Yet, many buyers will not mind paying the high cost in exchange for its many benefits. So, if you are on a budget, then you should be ready to potentially compromise location.


Age, gender, race, and socioeconomic status are some of the most important demographic data that will have a huge impact on the property market. Major demographic shifts, such as baby boomers transitioning into retirement, can affect demand. More so, millennials are projected to buy the most houses this year. This means that those in the real estate industry should be more proactive in steering their marketing strategies toward millennials.

Government Policies

From tax credits to subsidies, government policies will have a huge effect on property demand and supply. The current government initiatives will drive the performance of the real estate market. For instance, in 2009, the United States introduced the first-time homebuyers tax credit. This is a move to initiate the sluggish economy. As a result, there has been a spike in demand.

From the economy to government policies, several factors will impact the property market. Whether it is in residential or commercial real estate, understanding the factors mentioned above is important to make better informed decisions.

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