5 most important things about your estate and letting agency
As estate (and letting) agents, we often skip the significant step of considering our marketing goals against our potential house seller and potential landlords objectives.
As a consequence, we fall in love with our own marketing message and don’t remember to question what it is the potential vendor (or potential landlord) needs to know or wants to hear.
We forget who is the most important person in the equation
It’s not hard to check if this is true of your estate and letting agency .. merely answer the next two questions.
- What are the five most important things you want the potential homeowner and landlord to know about your agency’s service?
I bet you could list more than five couldn’t you?
Now answer this
2. What are the five most important things the potential homeowner and landlord wants to know?
.. be honest .. are they the same?
Do you think most potential homeowner and landlords would even get to three?
The potential homeowner and landlord, not the agency is the champion, the star of every standout estate and lettings agency.
… and what does that look like?
Stop talking about yourselves (we have this many branches, we have won these awards, we open 25 hours a day, we go on this portal, we have been open since 2BC .. because if a solicitor said that .. you couldn’t two monkeys – so why should a potential homeowner and landlord?
Instead, why not just say one thing, one thing like, ‘I will look after your home as if it were my own’
PS For more thoughts on being a better estate and letting agent .. here are over 200 posts on Linkedin about attracting more people to your estate and letting agency .. just click on the picture to be taken to them