73.2% nose-dive in number of property sold per UK estate agent in 10 years

In 2004, there were 7,570 estate agent offices in the UK, in 2014 that number had risen to 19,304

.. problem is, in 2004, those 7,570 offices sold between them 1.78m properties whilst in 2014, 1.219m properties were sold

…. meaning in 2004, the average number of sales per estate agency branch was 235.13 .. However, roll the clock forward to today, and with the number of agents increasing by over 155% and lower number of property sales (1.78m to 1.219m), the average number of sales per estate agency branch now stands at 63.14 properties a year .. a drop of 73.2% .. and it will only get worse

But I say this, now has never been a better time to start an estate agency.

You don’t need huge pots of money to spend on advertising, you don’t need an expensive high street location, fitted out to the tune of thirty to fifty grand, you don’t need to have expensive full page adverts in the newspaper,

 

If I had a £1 for every agent who comes to me who says, “I launched my agency six months ago, I had twenty half page adverts in the newspaper, delivered 25,000 leaflets every month, I am on Rightmove ‘all bells and whistles package’ Package that costs two of your English grands a month, on Zoopla ‘Lasers and Glitter ball’ package that is knocking on the door of a grand … its been costing me £6,000 a month in marketing and now I have run out of money and don’t know what to do”  … I, my blog reading friends, would be a rich man.  In fact, how many established agents would also say this?

Trust me, it can be done for less than £1,000 to £1,500 a month in an average sized town and you will be a major player in the town in a few years  (and if you were prepared to do some hard work yourself .. that could could be as low £500 to £600 per month.. no bull ..(and if you want to know how, pick up the phone if you dare and I will tell you)

Just because new agents see other mature agents doing these things, they think they need to do these things.

You see, recognising that there are patterns in the estate agency (and lettings) profession is a priceless skill that comes with practice, with the experience of observing. Observing what works, observing what you have seen before, but just as important, observing which of those things might not work now, today.

You see, recognition of these patterns is so valuable, some people have mistakenly concluded that the way to thrive and flourish in estate agency is to slavishly follow what has been done before.

Matching what other agents do is for amateurs and it rarely leads to the creation of much that can stand the test of time.

The real art is to look at the old patterns, adopt the good parts but then adapt and improve them to do something new, something that resonates with home owners and landlords alike.

So what should you do next?

Take advice from people who can spot patterns and help you …

Good luck!

Christopher Watkin

www.christopherwatkin.co.uk

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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