9.67% response rate from this Agent’s Leafleting Campaign

30 landlords rang this one agent in one day.

The day before he had sent out 310 pieces of marketing material in the post  to 310 competitor agent landlords (gained over the years from land registry scraping or asking for details from tenants – you know the normal methods everyone uses) and exactly 30 landlords rang the very next day .. a response rate of 9.67%.

Listen to the story (3 min video) of why 30 landlords rang this one agent in one day

.. and all of them were happy to give their telephone number so the agent could keep in contact and…

Some even said they were going to ask him out the next time the tenant handed in their notice.

Below the video are examples of the marketing material used by the agent (together with examples from other agents)

Examples here .. goo.gl/atJsML

kind regards

Christopher Watkin

PS  It works even better for estate agents .. here is a 6 min video of an estate agent who double his resi sales business (113% in fact) in under a year .. https://youtu.be/WoN9Qgg0ZP4

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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