98.6% of your Brand Awareness Estate Agency Marketing is Wasted Money
Estate Agents spends thousands of pounds each month on brand awareness marketing. Orthodox old school wisdom argues that the more people who know about your estate agency, the better chance you have of getting more free valuations (because no free vals mean no listings, no viewings, no offers, no sales and no pound notes in your bank account).
Sounds quite simple …. But 98.6% of people reading that have no intention of selling their property in the next 6 months, meaning the weakness to that strategy is that you are wasting marketing budget speaking to homeowners who have no interest in hearing or using your agency.
So if you spend £10,000 a year in brand awareness marketing .. only £144.00 (1.4%) is actually getting in front of the homeowners thinking of putting their house on the market in the next 6 months .. that doesn’t sound like good value to me .. does it you?
There is another way .. follow me on social media and I will show you
Here is my video channel with 150+ posts on estate agency marketing http://www.youtube.com/c/ChristopherWatkinGrantham