AGENTS .. Just take a minute to think before you post something on social media.

Will what you post on Linkedin do the following ???

* Help someone OR
* make someone laugh OR
* make someone think OR
* make someone change OR most importantly
* be genuinely interesting to the reader (and not just you, your boss and your Mum … eg look what we have done/won/sold/let)

….because if it doesnt do any of those things..

Why are exactly are you posting?

Social media is just a form of communication, it is what you and I would say face to face, but just put down on a computer screen.

The only thing people are interested in …. is themselves.

Does what you post interest THEM, help THEM, humour THEM .. the list could go on, but its all about the reader (note the word THEM is the only thread connects them all)

That is why I bang on about writing stuff that interests LANDLORDS… not YOU. All they (landlords) care about is the themselves, and when it comes to property, all they care about, their two big huge hot buttons

1. What is happening in the local property market to MY PROPERTY
2. For portfolio landlords (which are the best), on top of the first, Where is the next buy to let property that I WANT TO BUY

They pay you to collect the rent and chase it (landlords dont lay awake anight worrying about late rent or voids .. that is why they pay you Mr(s) letting agent).Section 8 vs Section 21 – doesnt register on a landlords “Give a ***o’meter”. Changes in Landlord and Tenant law is what they pay you for. .. I could give a monkeys what you have put on the market this week and that fact you have sold or let so many properties .. well again who cares?

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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