Estate Agencies are selfish, self-interested and self-centred beings, as they are an entity, a singular company, a thing created as a notion and idea about itself. An estate agents marketing just talks about itself and it sells its agency services only talking about itself. (don’t believe me – look at you website or free val vendor pack .. if its all We and Us – then you do do that)
.. and so as estate agents, most of us spend loads of money on our marketing .. spending £2k a month Rightmove Optimiser packages, hundreds of pounds on S.E.O a month, hundreds of pounds on targeted banner ads on Facebook and press releases about ourselves… and yet it’s all about us
Meaning Estate Agents aren’t good at telling stories beyond themselves.
Yet, ask most estate agents, and they want potential clients (ie vendors and landlords) to seek out and desire THEIR estate agency. To an estate agency, their estate agency service’s is the client’s goal.
But let’s be frank with each other, human beings don’t aspire to our estate agency services.
People don’t say .. “I’m saving up so Savills can sell my house, and my life would be complete”
Instead, human beings aspire to moods and feelings that services give them. This is true for everything from nice Champagne, nice juicy steak night out with the other half, Porsche 911’, fancy £5k watches, Luxury labeled Clothing brands to anything in life.
Follow my YouTube Channel (just type in my name into Youtube) and I will show you how to make vendors and landlords aspire to your estate agency brand by the way it makes them feel with 200+ videos made just for UK Estate and Letting Agents … and the advice is all for free
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572