Posts by Tom Durrant
Why taking great photos relies on the vendor
Your Vendors Must Understand Their Part in Optimising the Value of Their Properties – You’re their marketing partner. It’s your job to explain to them. The very first impression your eventual purchaser will have of any property you’re selling will be the marketing photographs used to promote it. So, these need to be top-notch if…
Read MoreBlue sky thinking on how to stand out on property portals
Here at Doctor Photo we put in blue skies for hundreds of customers every day. We perform this service as part of a Facelift for exterior shots, turning a dull day into a sunny one. This can be the cherry on the top for exterior shots, ultimately showing the property off in its best light…
Read MoreThe future of Property Marketing
Want to get ahead of the game? Look at the USA & Australia for inspiration When you’re looking for inspiration to help you build innovation and marketing plans, who do you look up to? Where do you look? I want to give you just a couple of links to help you think outside the box…
Read MorePhoto enhancing: What every agent should know
Property photography editing has been in existence for some 10 years but it’s only now taking off as a must-have service for estate agents in the UK. I want to give you the low down on one of the fastest growing supplier sectors within the property industry, as well as the legal implications around what…
Read MoreStill using a flash when taking property pics? Read this and I guarantee you won’t use it again
Picture this: Bit dark in the bathroom? Trees causing major shadow in the garden? Taking photos late in the day? We’ve all been there and often turning on the flash is our go-to solve for a bad-lighting problem that’s out of our control. The issue is, turning on the flash is only likely to make…
Read MoreOne Essential Piece of Photography Kit You Probably Don’t Use
Apart from the camera and a couple of lenses, there’s one piece of essential kit you’d need to use in order to take pictures of interiors that are as good as this… By Doctor Photo workshop student, Bridget Andreas So – how do you get great shots like the one above and like those on…
Read MoreHow to take better property photos with sunny weather
Finally! Spring has arrived so your property photos should look brighter and more cheerful shouldn’t they? I say, ‘should’ advisedly, because bright sunshine can either make or break a photo. At Doctor Photo we see thousands of images every month of over-exposed exteriors, strong shadows and glare. We do our best to fix them, inserting…
Read MoreWhy better photos are better for business and how to fix them
Property photography is the lifeblood for all agents but the shocking truth is that after all these years, not every agent knows it yet. The thing is, your photos are the window to your brand just as much as the catalyst to your viewings. Despite competitive pressures, some agents (and I stress not all!) will…
Read More4 Reasons Why Virtual Furnishing Really Is The Future
It seems prop-tech is exploding at a scary rate, and the latest brands are all trying to grab our attention by selling us the next big thing. It’s hard to choose the next innovation, especially when they require significant investment or training. So why is virtual furnishing the future, and why should anyone care? Well…
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