Marketing
Top tips on Social Media for Estate Agents.
My last blog before I attend next week’s Negotiator Conference where I will be delivering a talk to room full of estate agents who are as hungry as ever in finding the best ways to promote themselves on social media. Because our fascination with social media continues to grow, yet the understanding of how to…
Christopher Walkey
The best SEO for your business, Local or National?
Small companies need to focus on a geographic seo strategy. Why? These days, the yellow pages have almost become obsolete, because the majority of people are searching on Google for their local businesses. Even if your company doesn’t have a website – it will still benefit from having some sort of online presence and there…
Top 10 Do’s & Don’ts of successfully marketing your properties.
Now I’m not going to teach Grandma to suck eggs, nor Granddad to do the Jive, but sometimes we get so wrapped up in doing what we do, that we occasionally forget the basics. So, make yourself a brew, grab a couple of biscuits and see what you could do to improve your business. DO……
Turning your agency footfall into followers
At Logotag® we’re always looking for like minded businesses that firmly believe in the power of Social Media. We spoke to the Managing Director of Bullman Booth which is an estate agency within the heart of Wandsworth to explain the exciting new collaboration that we were setting up between the Wandsworth Chamber and Logotag® The…
How to increase the success of your Blogs.
Most people that keep posted on the latest trends in marketing or those researching the best ways to increase brand awareness and web site traffic will no doubt bump in to the topic of ‘blog writing’ and how it increases SEO. It isn’t everyones cup of tea and most people will automatically express their concerns…
Christopher Walkey
Social Media vs Local Newspaper vs Rightmove/Zoopla and more…
I would firstly like to say that I am not advocating that social media is currently the only form of marketing you should be partaking in as an estate agent, there is no way the property industry could continue currently without the likes of Rightmove, Zoopla, for sale signs, emails, local advertising and other commonly…
Christopher Walkey
Can you run a business purely on Social Media?
The way the world of communication is going, ie all online and increasingly mobile, it is foreseeable that you can rely totally on social media to build and maintain a profitable business. With the likes of Facebook, Pinterest and soon to be Twitter, you can easily purchase goods and services from social media so there…
Christopher Walkey
Is Social Media taking over everything?
Maybe a slightly hard title, but when we stop to think about it, is social media motoring forward by filtering in to nearly every aspect of our day to day lives? We mustn’t forget that the internet once started with just an idea and many thought it wouldn’t last or at least it wouldn’t capture…
Christopher Walkey
Four Simple Steps To Win More Instructions.
We have spent the past few months travelling the UK and speaking with hundreds of estate agency and letting agency directors. Two constants wherever we go are that there is a shortage of stock for sales and rentals, and the battle to win instructions routinely centres on the fee being charged. In this short article…
How to use Social Media wisely.
The importance of social media in our everyday lives is growing, even for those who want nothing to do with it, they simply can’t get away from it. It is no coincidence that social media icons are seen nearly everywhere you look in marketing from television ads to business cards, from taxi wrap advertising to…
Christopher Walkey
What is Responsive Design & why do you need it?
A growing trend in the world of website design is the functionality to make your website responsive. In the past website designers would have to make a different visual for every single type of mobile device or tablet in order to ensure all bases were covered. A time consuming and tedious task to say the…
SEO – How regularly should you update your content?
Search Engine Optimization or SEO as its more well known, is a grey area for many businesses who are trying to get themselves ranked highly on Google. Questions often asked are ‘Why the hell are they higher than us!” or more commonly “How do we get to the top of page 1!?!”. These are both…
Attracting those first time buyers
Only last week the NAEA recently suggested how first time buyers are at a record low. They go on to express how first time buyers represent just 20% of recorded sales, while buyers between the age of 18 to 30 represent just 3% of the market. On the other hand, you have to consider how…
Alex Evans
Does my agency need a Responsive Website AND Mobile Apps?
The debate continues… Why should I invest in apps when my responsive site is easier to access? Why should I have my website redesigned when I already have apps in place? This is a topic we’ve covered before on our own blog, breaking down the pros and cons of each, but is it worth having both?…
Can you sell a house on Social Media?
That would be great wouldn’t it? Just imagine that you could list all your properties on Facebook, Twitter or Pinterest and you’d get the same response as if you were placing them on Rightmove or Zoopla… Best thing re that situation is that social media is free and you’d save yourself quite a chunk of…
Christopher Walkey