Marketing
Is your marketing washing it’s face ?
Can you imagine a landlord buying a property for investment purposes and not checking if it’s going to wash its face; in other words cover its monthly costs. That would be risky wouldn’t it ?
Are Estate Agents making the best of the agency window?
Estate Agents are by the very nature of their business very reliant on the quality of their window display to attract prospective buyers passing their agency window. So what’s the problem? It’s all very standard with rows upon rows of properties with very little in the way of varied customer engagement through the use of…
Brighter The Better
Stand Out From The Competition This Winter with a new illuminated office fascia sign Kremer Signs, design, manufacture and install high quality signage throughout the whole of the UK. From simple sign trays to LED illuminated office signs, with an option of various Window Displays and Pavement Signs. We can create stunning fascia signs for your…
The Importance of a Mobile Site
So, you have a fantastic website, It’s got everything you need to take on an online market. On a PC, Your design is clean, efficient and intuitive. Great! But what happens if you try to connect to your website via a mobile? Or even a Tablet? Suddenly, each feature you’ve added becomes an obstacle that…
A Simple Guide on the Use of ‘To Let’ and ‘For Sale’ Boards’ for Agents
After recent problems over the display of ‘To Let Boards’, we have decided to produce an article specifically on the display of ‘To Let’ and ‘For Sale’ boards. Back in April, Newcastle council were planning on banning the use of ‘To Let’ boards as it was having a negative impact on the visual amenity in…
Letting agents – Sack your Marketing Dept
What do think the Head Honcho of large agency (40 offices plus) said to me, when I said to him, in front of a decent group of other senior people of the organisation and office managers, (and I said it respectfully and reverently), that the stuff his marketing department were producing was rubbish and the…
Christopher Watkin
Exploring the myths of cloud based software…
Cloud software is taking the estate agency market by storm and it’s no wonder why… Having a truly mobile software solution which allows you to access your data any time, anywhere, and on any modern browser or platform is becoming the must-have software for each and every type of agency. There’s no need to wait…
Alex Evans
Top tips for providing a customer friendly buying experience
When a prospective buyer is on your estate agency website, making sure the experience is as user-friendly as possible is extremely important! If a potential buyer can’t view the information that they want about a property quickly and easily, they will click off the site and possibly view a competitors’ website instead. However, if the…
The Power of the House For Sale Board
At Kremer Signs we are strong believers that the traditional estate agency board is still one of the most valuable and effective way to market your properties. The ‘For Sale / To Let Board’ can help raise Agents awareness in their local area, and passers-by in the town / City. They advertise that the property…
Innovative property marketing through your software
Like all businesses, estate and letting agents want to stand out from their competition. In a battle of the property market, agents have more tools than ever before at their disposal to market not only their properties, but also their brand. From the internet, social media, portals, website tools and lettings & estate agency software…
Calling all agents! Embrace social media and don’t look back: Part 3
Calling all agents! Embrace social media and don’t look back: Part 3 We have listed our top ten tips when it comes to using social media, which we have been sharing with all property professionals over the past week. We have been publishing these tips in three different parts, which are available to on this…
Calling all agents! Embrace social media and don’t look back: Part 2
We have listed our top ten tips when it comes to using social media, which we’ll be sharing with all property professionals. We will be publishing these tips in three different parts, keep a look out for part 3 of our top ten tips! Follow us on Twitter @VTUK or find us on Facebook. (If…
Calling all agents! Embrace social media and don’t look back: Part 1
Competition is as fierce as ever, and with margins being squeezed ever more tightly, we need innovation, and we need it now. There are many factors of innovation to consider, but we’re going to focus specifically on social media within this post. Embracing social media as an agent is a vital part of how you…
Top 5 Ways to Dominate Your Area
1. Local Networking The easiest way to promote your business is by introducing yourself to local businesses within your area. Canvass every business in your area, introducing yourself and handing out business cards. You will be surprised how many recommendations you will receive especially if you say hi every time you walk by or pop in….
More Than A Logo
Being an NAEA member gives you the credibility of being part of a respected industry organisation and the opportunity to promote your membership to the public by displaying the NAEA logo; a symbol of integrity and professionalism. However, the benefits of membership do not stop there, as Rachel Escott explains. The National Association of Estate Agents (NAEA) is the UK’s leading…