The What, Why and When of Agents’ Mutual


1. Estate agents, who typically dominate high streets across the UK, pay Rightmove a membership fee to advertise property listings. Property owners and landlords are explicitly not allowed to list on Rightmove directly. 2. Rightmove send buyers and tenants back to agents via email and phone. These people are called ‘leads’. 3. This low-effort way…



Agent Mutual – A new beginning or false dawn?


And so Agent Mutual finally confirms its brand name- on the market! not very original but I suppose easily remembered and relevant. It also triumphantly claims over 3000 member offices of various colour shades as it prepares to take on the duopoly of the mighty property portals Rightmove and Zoopla. So is it the charge…