Cheap Fee Estate Agents

January 10, 2019

Instead of being a cheap estate agent, perhaps you ought to consider raising fees and using the extra money to create an awesome agency service? Be the Waitrose and M’n’S agent .. not the Farmfood’s or Netto agent Cheap Estate and Letting Agency fees is a short term hit, not a long term advantage.

Cheap Estate Agency fees doesn’t create loyalty, good service does that. Anyway, the other agent down the road can always figure out how to be cheaper than you, at least in the short term.

Even free isn’t cheap enough to win in the long run. Not if other agents do exactly what you do (cut to the bone, 0% and try and buy market share) .. and what if they have a bigger pot of money to live off .. so you go bust before they do!

So, instead of being cheap, why not be better. Be a better agent, an agent like Waitrose, be an agent like John Lewis .. but you will say .. if I put my fees up – I wont get any business.

Tell Audi, Waitrose, Stella and John Lewis that .. because nobody ahs told them that.

Wake up guys .. stop sleep walking into cheap fee oblivion.

Have you been reading the stuff I chuck out every week? .. I have shown you a 100% guaranteed method to increase stock levels for lettings and estate agency, get asked out for more free valuations and increase fees

Christopher

Christopher Watkin

Estate/Letting Agency Industry Vlogger

07950147572

500+ Vlogs on the Estate/Letting Agency Industry https://goo.gl/kqVovH

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

You May Also Enjoy

Breaking News

Breaking Property News – 17/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   CEO Adam Pigott on tour in Norfolk with tlyfe App Full disclosure CEO Adam Pigott and his team are one of my earliest clients, so it is always a pleasure to hear what they have been getting up to. And this week they were…
Read More →
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker

Headlines The average 5-year fixed mortgage rate is now 4.84%, up from 4.45% a year ago The average 2-year fixed mortgage rate is now 5.23%, up from 4.77% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.77%, up from 4.46% a year ago The average 60% LTV 5-year fixed mortgage…
Read More →
Rightmove logo
Breaking News

Rightmove comment on inflation reducing to 3.2%

UK inflation slowed less than expected last month, making traders and economists more cautious about the likely pace of interest rate cuts. Matt Smith, Rightmove’s mortgage expert said: ‘It’s positive to see inflation continuing to fall this morning, albeit not by quite as much as expected, as the blocks continue to build towards the anticipated…
Read More →
Estate Agent Talk

Multifaceted Rewards of Vineyard Estates: Investing in Vineyard Estates in Provence for a Fulfilling Lifestyle Business

Vineyard estates provide an exceptional opportunity to invest in a lifestyle business that aligns with a passion for crafting something unique, freedom for creativity, and business interests while harmonizing with the rhythms of nature. In Provence, you can invest in winemaking and foster authentic connections with the land and community while enjoying your returns. It’s…
Read More →
Breaking News

Breaking Property News – 16/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   VTS Activate Multifamily launches Press Release – LONDON – April 16, 2024 – VTS, the industry’s only technology platform that unifies owners, operators, brokers, and their customers across the real estate ecosystem, today announced that it has launched a revolutionary new resident experience technology offering, VTS Activate Multifamily.…
Read More →
Breaking News

Breaking Property News – 15/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X. Ascendix deep dives into the world of the AVM This month Yana Yarotska from Ascendix gives some thought leadership on the operational world of AVM’s and how Artificial Intelligence plays into the mix. ‘AI property valuation refers to the application of artificial intelligence, such as machine learning…
Read More →