Cheap Fee Estate Agents
Instead of being a cheap estate agent, perhaps you ought to consider raising fees and using the extra money to create an awesome agency service? Be the Waitrose and M’n’S agent .. not the Farmfood’s or Netto agent Cheap Estate and Letting Agency fees is a short term hit, not a long term advantage.
Cheap Estate Agency fees doesn’t create loyalty, good service does that. Anyway, the other agent down the road can always figure out how to be cheaper than you, at least in the short term.
Even free isn’t cheap enough to win in the long run. Not if other agents do exactly what you do (cut to the bone, 0% and try and buy market share) .. and what if they have a bigger pot of money to live off .. so you go bust before they do!
So, instead of being cheap, why not be better. Be a better agent, an agent like Waitrose, be an agent like John Lewis .. but you will say .. if I put my fees up – I wont get any business.
Tell Audi, Waitrose, Stella and John Lewis that .. because nobody ahs told them that.
Wake up guys .. stop sleep walking into cheap fee oblivion.
Have you been reading the stuff I chuck out every week? .. I have shown you a 100% guaranteed method to increase stock levels for lettings and estate agency, get asked out for more free valuations and increase fees
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