Content Marketing in Estate Agency – The Silver Bullet?

Written by Christopher Watkin on - Marketing -

Richard Rawlings – Consultant and Trainer to UK and Worldwide Estate Agents shares with us over 7 videos his thoughts on the UK Estate Agency and how Agents could improve, and thrive – not just survive!

In this video – Richard talks to me about Content Marketing in Estate Agency

The seven video series will be released in July and August 2018 + at the end of the seven .. there will be two additional bonus videos of “The Richard Rawlings Story” .. where he talks about his journey as an agent over 30+ years, how he has adopted, adapted and improved himself and his client agents – making him today – one the World’s No.1 Estate Agency Trainers, Thought Leaders and Coaches

Richard’s Bio … Estate agency consultancy work/training for large or small real estate and agencies worldwide. Motivational business speaking and cage-rattling, lead generation initiatives for real estate agents. “Estate Agency Trainer of the Year”. Former winner of What house Magazine “Estate Agent of the Year” award. Global client base. 

Richard’s specialties: Helping UK and international estate agents protect their commission levels, radical training, marketing content for real estate/letting agents, seller advice evenings, video communications, buyer representation integration, estate agency consultancy. 

Richard’s Website ..

Richard has not paid me one penny to film, produce and publish these videos. He is a friend of mine and a fellow Estate Agency / Letting Agency Leader – so when chatting over a coffee on day .. I said ..”Richard, I want you to share all this good stuff you know about Estate Agency with the world”, he said .. “Why not?”

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]


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