Could Content Marketing Save the UK Lettings Industry?
People have shut off the traditional world of marketing.
They own a SkyBox or Virgin Box to skip television advertising, often ignore newspaper and magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the
Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way.
Enter content marketing.
But what exactly is content marketing and how does it relate to the UK lettings industry?
If you are a letting agent who is motivated by information and logic. Who has very high standards of quality and are motivated by being well informed, researching before deciding, having clear parameters and instructions, doing work accurately and correctly, and seeing a project through to the end .. here an in-depth 5min video on the topic and how it relates to the UK Lettings Industry