Could starting up your own agency be the worst decision of your life?

How many times have you thought, I could do this better, I could run my own estate and lettings agency, but I haven’t the money to get me going .. fine I say. That’s a big risk .. but you are only here once in this theme park called life. So why not play the long game? … You are only here once, so a couple of years is nothing on the whole scheme of things, is it?

The problem of starting your own estate/lettings agency isn’t being an estate/letting agent, its finding people who trust you to be THEIR estate agent or letting agent. So why cold start an agency with a millstone around your neck of a mortgage, rent for the shop, £1k a month portal charges etc etc …. you are leaching money whilst building up that trust.. and trust takes time. You hope the money doesn’t run out before time does!

But what if there was another way? Stay in your own job and build the trust up in YOU. It won’t cost you any money, just time … lots of time .. you just said you were in this game for the long term, didn’t you? Perhaps it’s better to commit to start at the shallow end and even if that is too much, the paddling pool…. Not the giant life changing, risk the house commitment, but a small commitment.

When you do a small thing, when you finish it, shine it, put it into the world, you’ve made something. You have committed and you have finished. Then you can do it again, but louder and a bit bigger.

It’s easy to be afraid of jumping in at the deep end, because, after all, the deep end is dangerous (as the Swimming Pool signs say)… and the fear is a safe way to do nothing at all. Paddling, on the other hand, gets you under the radar and it gives you a chance to begin. The hardest part of any journey is taking that first step…. that first step doesn’t need to be huge … but making it (no matter how small) is still the most important thing.

Now, what is it that I am suggesting that is simple, easy and will enable you to make the first step? If you are serious, I will tell you. I don’t want anything in return, I am happy to help you because people have helped me in the past.

If you are someone who has always wanted to open your letting or estate agency and is prepared to play the long game, I will help you and tell you what you need to do. I warn you, it’s a slow old process. It won’t cost you one penny apart from your time …

So what is it? Reading and Watching .. that’s all

Here is a blog with hundreds of articles on setting up an estate and lettings agency  ..

Watch some videos … Christopher’s Youtube Channel

kind regards


07950 147 572



Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572

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