How Should You Deal With Overvaluing, Online or Cheap Fee Agents?

Some house sellers will always want the cheapest estate agent, regardless of what it actually ends up costing them.

Accept that.

It’s economics.

It’s the real world.

It happens in every market, cars holidays to basically everything that people buy and sell .. and now it’s come to estate agency with PB and Yopa.

So what do you do?

Either join them and have a cheap estate agency model, or up your game or Charge more because you are worth it.

Do you think Waitrose and M’n’S are worried about Lidl or Aldi – no because they have up’d their game .. gone boutique .. gone high class .. and people will pay .. and people will pay top dollar for your agency.

Just need to prove it.

How do you do that you might ask?

I write been writing a blog and recording videos since 2013 about this very subject (getting more people to use your lettings and estate agency) .. if you are interested .. the links are below

Kind regards,

Christopher Watkin

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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