Why is it Difficult to Recruit Good Staff in Estate Agency?

Written by Christopher Watkin on - Industry Interviews -

John Cottrell – multi award-winning Business Coach from ActionCoach UK talks to Christopher Watkin about the fears, frustrations, hopes and aspirations of being your own boss and running a business.

In a series of interviews, John and Chris talk about those issues .. in this episode we talk about Why is it Difficult to Recruit Good Staff?

 

Listen to John Cottrell in series of videos in the coming weeks  on various topics of running your own estate / letting agency business

John’s contact details if you were interested – Linkedin – https://goo.gl/oNqu1r and his website http://www.actioncoach.com/johncottrell

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

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