Do agents get the vendors and landlords they deserve?

December 16, 2014

No ..quite the opposite

You might not get the landlords and vendors you deserve, but you will probably end up with the vendors and landlords you attract.

If all you bang on about is how cheap you are, you will get vendors and landlords who only want a bargain. True you can attract vendors/landlords with your cheap fees, but is it worth it? We all know the type of landlord who is attracted to cheap fees can be a pain in the elbow, want something for nothing and keep complaining all the time.

Let me tell you what I believe … you get what you reward. You attract the vendors and landlords that respond to the way you act. You end up with what you tolerate. You build what your audience demands.

Only 4% of landlords (from a survey of 5000 landlords via those ace people at The Property Academy) are looking for the cheapest agent, but over 60% of landlords are looking for the agent that gives them the best service and the one they instinctively trust.

But how do you prove service and trust without having the business in the first place? (Chicken vs The Egg)

Well, that’s the easy part … get inside the landlords and vendors minds BEFORE they need you, talk to them about something which is of interest to THEM (not you Mr Agent).. do this regularly and you will prove service and trustworthiness. How do you do all that? Well if you have been reading my blog and watching my videos, I have told you so many times .. harvest and farm landlords, harvest and farm potential house sellers

It’s exactly 12 months since I started writing my blog about how to get more vendors and landlords to use your agency ..if you haven’t seen, you are forgiven .. here it is http://how-to-grow-your-lettings-agency.blogspot.co.uk/but if you have been reading it for a while and done nothing about.. you have a choice. Carry on with the old ways and get the vendors and landlords you attract… or with help of the blog, get the vendors and landlords you reward.

Time to Choose.

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

You May Also Enjoy

Breaking News

Breaking Property News – 17/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   CEO Adam Pigott on tour in Norfolk with tlyfe App Full disclosure CEO Adam Pigott and his team are one of my earliest clients, so it is always a pleasure to hear what they have been getting up to. And this week they were…
Read More →
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker

Headlines The average 5-year fixed mortgage rate is now 4.84%, up from 4.45% a year ago The average 2-year fixed mortgage rate is now 5.23%, up from 4.77% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.77%, up from 4.46% a year ago The average 60% LTV 5-year fixed mortgage…
Read More →
Rightmove logo
Breaking News

Rightmove comment on inflation reducing to 3.2%

UK inflation slowed less than expected last month, making traders and economists more cautious about the likely pace of interest rate cuts. Matt Smith, Rightmove’s mortgage expert said: ‘It’s positive to see inflation continuing to fall this morning, albeit not by quite as much as expected, as the blocks continue to build towards the anticipated…
Read More →
Estate Agent Talk

Multifaceted Rewards of Vineyard Estates: Investing in Vineyard Estates in Provence for a Fulfilling Lifestyle Business

Vineyard estates provide an exceptional opportunity to invest in a lifestyle business that aligns with a passion for crafting something unique, freedom for creativity, and business interests while harmonizing with the rhythms of nature. In Provence, you can invest in winemaking and foster authentic connections with the land and community while enjoying your returns. It’s…
Read More →
Breaking News

Breaking Property News – 16/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   VTS Activate Multifamily launches Press Release – LONDON – April 16, 2024 – VTS, the industry’s only technology platform that unifies owners, operators, brokers, and their customers across the real estate ecosystem, today announced that it has launched a revolutionary new resident experience technology offering, VTS Activate Multifamily.…
Read More →
Breaking News

Breaking Property News – 15/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X. Ascendix deep dives into the world of the AVM This month Yana Yarotska from Ascendix gives some thought leadership on the operational world of AVM’s and how Artificial Intelligence plays into the mix. ‘AI property valuation refers to the application of artificial intelligence, such as machine learning…
Read More →