Are Estate Agents Becoming Ostrich-like ?
Think about how many hours you’ve wasted this year worrying about how well your letting and estate agency competitors are doing.
The office meetings where you focused on how to get ahead of them.
The worrying when you wake up at 3am in the morning when your listing numbers wobbled and theirs stayed steady.
Let me ask this one question … are you able to think of one time when your letting/estate agency business gained an advantage by obsessing about the competition?
So instead, I am going to say .. become an ostrich.
Everyone thinks the ostrich buries its head in the sand in an attempt to hide when it feels under threat … total myth and utter tosh.
What the ostrich is actually doing is tending to the eggs it has laid in a shallow hole in the sand … turning them over in the nest with its beak.
So ignore them and tend yourself, your team, your estate/letting agency offering.
We all have far more chance of making a difference when we direct our thoughts and energy towards things we can influence and change.