Are Estate Agents Becoming Ostrich-like ?

Think about how many hours you’ve wasted this year worrying about how well your letting and estate agency competitors are doing.

 

The office meetings where you focused on how to get ahead of them.

 

The worrying when you wake up at 3am in the morning when your listing numbers wobbled and theirs stayed steady.

 

Let me ask this one question … are you able to think of one time when your letting/estate agency business gained an advantage by obsessing about the competition?

 

Exactly

 

So instead, I am going to say .. become an ostrich.

 

Everyone thinks the ostrich buries its head in the sand in an attempt to hide when it feels under threat … total myth and utter tosh.

 

What the ostrich is actually doing is tending to the eggs it has laid in a shallow hole in the sand … turning them over in the nest with its beak.

 

So ignore them and tend yourself, your team, your estate/letting agency offering.

 

We all have far more chance of making a difference when we direct our thoughts and energy towards things we can influence and change.

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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