Estate Agents who hide behind their Brand

Written by Christopher Watkin on - Estate Agent Talk -

Perry Power talks to Christopher Watkin about his thoughts on the UK Estate Agency Profession.

In this video we discuss why UK Estate Agents spend too much time hiding behind their brand ... no punches pulled and lots to talk about

Thank you

 

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

Estate Agent Web Site Design special offer combined with Mailsign Branded emails just £499 for interactive bespoke design.

Full Details of Web design Service 

Share
 

Recent Popular Articles


Some Estate Agents are no better than Pizza Delivery firms


... and you Letting Agents can take that smug smile off your face .. you are even worse! Let me explain ... ESTATE AGENTS ...


Estate Agent Networking launch event, Mayfair, London:


It was a packed house and a wash of networking activity as the Estate Agent Networking launch event, hosted by Anastasia Fox-Cavendish, was met with


Is this the reason you are finding it a little tougher to convert FV's into Listings?


You arent getting the fee you want? You are losing the listings to the competition .. this is the reason why


The 7 Skills all 21st Century Estate and Letting Agents Need to Know


Running an estate and letting agency in 2017 property market of too many competitors, over valuing and the online threat bears a heavy burden on the shoulders of any agency business owner, irrespective of the size of the agency.


Why Should I care about Your Agency? - Please tell me.


How many times have you been asked "what makes your agency so different to the competition"?