Are Estate Agents missing a trick with this?

Written by Christopher Watkin on - Estate Agent Talk -

ESTATE AGENTS ..  something tells me you are missing a trick here with your marketing of your estate agency.

My intuition tells me estate agents can most easily get to the gut of the homeowner not by proving they are any better than the estate agency competition, but by being culturally relevant.

Estate agents arent so much competing for attention over other estate agents (which what your marketing is trying to do); instead, I believe estate agents are competing for attention full stop. ..

The 95% of people who have no intention of moving in the next 12 months don’t give two hoots what you did  as an agents – so instead of trying to have a ‘mines bigger than yours competition’ talking about price achieved and service – why not talk about stuff that 100% of Homeowners as fascinated about – what’s happening in local property Market and property prices?

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

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