Estate Agents – Nobody cares about your Market Share

Written by Christopher Watkin on - Marketing -
  • Your Town doesn’t need another estate agency
  • Your City unquestionably doesn’t need another letting agency
  • Your Patch most certainly doesn’t need another local property [expert/professional/specialist]
  • Your Manor doesn’t give a f**k about your “a couple years ago, I thought that had to be a different way to sell houses…” sales pitch.

Why?

Because people are trying to sort their own $h*t out

Their world is in various states of turmoil

Everyone’s perception is that are being shafted by their family, friends, neighbours, employers, or some or all of them.

They don’t get paid enough, they work too many hours, they don’t get the recognition, they are under too much stress, don’t get enough sleep, unappreciated, miserable, victimised, abused and left screwed down by their very reality.

So, sorry .. just because you are just one of twenty three estate agency’s in your town, and you have lovely Rightmove Pie Charts saying you are No.1 in sales or you have won this award or that award … NO BODY CARES because people have bigger fish to fry .. trying to get to the end of month without going over their over draft whilst paying the mortgage and the house hold bills.

We don’t need ‘another’ f**king estate/letting agency

.. but what people do need is someone that cares about something .. someone that cares about you, me, anyone or anything … something that we can all care about to… care to make a difference

You see, its 2018 and we are living in a world where you as an estate/letting agent can make a difference to do and build and back and believe in things bigger than ourselves and the number of houses we have sold or our silly market share.

We need to stop thinking estate/letting agency as a transaction and start thinking our role is to help people move from one chapter of their lives to another .. and do it for them, for life.

Our role should be as local ambassadors for our town’s, city’s, patch’s and Manor’s. Why do you think I keep banging on the “Digital Mayor” concept .. where you become the point man (or woman) of your town, showing all the best bits of where to live, work and invest in.

If you have WIFI and mobile phone – you have more communicative power than the head guys of the combined BBC, ITV and National newspapers 20 years ago. You can get your message out there. You can do this and I can show you how .. question is what are you going to do about it my friends?

 

 

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

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