Estate Agents – 3 Easy Steps To Get More Stock

This is a copy of an email I sent to an estate and letting agent in Norwich last week

You should substitute the word Norwich for your town, city or suburb… then it will make complete sense 

The three steps to getting more stock

Step 1

People like to deal with the best person for the job in all aspects of life ..

…the person who knows what they are doing

… so the homeowners and landlords of Norwich will ask out what they believe is best Norwich estate /letting agents  for the free val / market appraisal on their Norwich property .. the agent who knows the Norwich property market like the back of their hand .. the property guru of Norwich  

But how do you get hold of these homeowners/landlords in Norwich?

Easy …

100% of Norwich owner occupier homeowners live in Norwich (obvious but often the most simple things in life are) …

.. and …

40% to 60% of Norwich Buy to let landlords live in Norwich

(and how do we know that .. because every survey done by everyone says this .. landlords buy what they know and tend to buy local)

Step 2

Are British interested about property .. hell yes!

Norwich Homeowners and Norwich BTL landlords are interested .. one might say obsessed about this …


… how much has my Norwich property gone up by,

jcwncjwnscwhow much will my  Norwich property go up by

.. in essence 

or pound notes, wonga, folding’ stuff, coinage, bread, loot, moolah, wad, dibs, spondulicks, mazuma, sterling, lucre, dough

(Note I have stressed the word ‘MY’)

Its all about the money

Step 3

So you know where most of your potential clients live (Step 1) and what they are interested in .. (Step 2)

So just put to to together in Step 3 ..

Just talk about the local property market in Norwich  

Write about the Norwich property market in a monthly newsletter that just talks about the Norwich property market (examples below via free) … that you can deliver through the letter box of every middle to upper class house in your patch in Norwich (because that where all the Norwich homeowners live and if they are a local Norwich landlord that is where they will tend to live).

then email it to your database/mailing list of Norwich people and finally, get it out on social media to all the people you are connected with in Norwich

Newsletter Examples – The Solution 

Its as simple as that!   Have a look at these great examples of newsletters  ..

Screenshot 2016-05-20 07.08.24

..and the best bit .. you don’t need me to do this!

Ok, what now .. well let me be frank .. you don’t need me to do any of this..

All you have to do is this

  1. Write articles about the Norwich Property Market
  2. Drop them into a pretty looking newsletter called the Norwich Property Market Update
  3. Print the newsletter using a decent printer
  4. Deliver it in paper format through letterboxes in the middle to upper class areas of Norwich and electronic format via email/social media to the people of Norwich
  5. Become the Norwich Property Market Guru

However, the issue here is point 1 – writing of the articles. Do you think any of these agents in the newsletter examples had time to write these articles in their newsletters above?

.. Of course they didn’t  – all of them had them ghostwritten by myself and my team… they were way to busy to do that

We don’t ring you up to ask what to write about .. we just deliver the articles to you. No stress .. no hassle … leaving you to get on doing what you are good at .. selling and letting property in Norwich 


We can only work for one agent in one area … so what if you don’t have these newsletters but a competitor agent in your local patch of Norwich did? 

How would that make you feel?

Show these newsletters to the boss .. you will only make yourself look good … and if you are the boss .. then we need to talk before a competition in your patch of Norwich contacts me.

Email me or ring me and let’s have a chat .. and here is the best bit .. the cost is not as much as you think!

kind regards


Some bloke from the East Midlands who believes there has to be another way to attract new clients as an Estate/Letting Agent

PS If you like to read – here are 240+ articles on attracting homeowners and landlords to your estate agency and lettings agency

Version 2

Christopher Watkin

Ghostwriter and Freelance Property Market Journalist

07950 147572

Linkedin profile 


Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572

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