Estate Agents – 3 Easy Steps To Get More Stock
This is a copy of an email I sent to an estate and letting agent in Norwich last week
You should substitute the word Norwich for your town, city or suburb… then it will make complete sense
The three steps to getting more stock
People like to deal with the best person for the job in all aspects of life ..
…the person who knows what they are doing
… so the homeowners and landlords of Norwich will ask out what they believe is best Norwich estate /letting agents for the free val / market appraisal on their Norwich property .. the agent who knows the Norwich property market like the back of their hand .. the property guru of Norwich
But how do you get hold of these homeowners/landlords in Norwich?
100% of Norwich owner occupier homeowners live in Norwich (obvious but often the most simple things in life are) …
.. and …
40% to 60% of Norwich Buy to let landlords live in Norwich
(and how do we know that .. because every survey done by everyone says this .. landlords buy what they know and tend to buy local)
Are British interested about property .. hell yes!
Norwich Homeowners and Norwich BTL landlords are interested .. one might say obsessed about this …
HOW MUCH IS MY NORWICH PROPERTY WORTH
… how much has my Norwich property gone up by,
how much will my Norwich property go up by
.. in essence money,
or pound notes, wonga, folding’ stuff, coinage, bread, loot, moolah, wad, dibs, spondulicks, mazuma, sterling, lucre, dough
(Note I have stressed the word ‘MY’)
Its all about the money
So you know where most of your potential clients live (Step 1) and what they are interested in .. (Step 2)
So just put to to together in Step 3 ..
Just talk about the local property market in Norwich
Write about the Norwich property market in a monthly newsletter that just talks about the Norwich property market (examples below via free) … that you can deliver through the letter box of every middle to upper class house in your patch in Norwich (because that where all the Norwich homeowners live and if they are a local Norwich landlord that is where they will tend to live).
then email it to your database/mailing list of Norwich people and finally, get it out on social media to all the people you are connected with in Norwich
Newsletter Examples – The Solution
Newsletters like these [FREE Download] – 18 examples of awesome Estate / Letting Agents PDF Newsletters
..and the best bit .. you don’t need me to do this!
Ok, what now .. well let me be frank .. you don’t need me to do any of this..
All you have to do is this
- Write articles about the Norwich Property Market
- Drop them into a pretty looking newsletter called the Norwich Property Market Update
- Print the newsletter using a decent printer
- Deliver it in paper format through letterboxes in the middle to upper class areas of Norwich and electronic format via email/social media to the people of Norwich
- Become the Norwich Property Market Guru
However, the issue here is point 1 – writing of the articles. Do you think any of these agents in the newsletter examples had time to write these articles in their newsletters above?
.. Of course they didn’t – all of them had them ghostwritten by myself and my team… they were way to busy to do that
We don’t ring you up to ask what to write about .. we just deliver the articles to you. No stress .. no hassle … leaving you to get on doing what you are good at .. selling and letting property in Norwich
We can only work for one agent in one area … so what if you don’t have these newsletters but a competitor agent in your local patch of Norwich did?
How would that make you feel?
Show these newsletters to the boss .. you will only make yourself look good … and if you are the boss .. then we need to talk before a competition in your patch of Norwich contacts me.
Email me or ring me and let’s have a chat .. and here is the best bit .. the cost is not as much as you think!
Some bloke from the East Midlands who believes there has to be another way to attract new clients as an Estate/Letting Agent
PS If you like to read – here are 240+ articles on attracting homeowners and landlords to your estate agency and lettings agency
Ghostwriter and Freelance Property Market Journalist