Failing Estate Agents
“We have just opened a new office in …. ”
“We have sold the most number of houses in …”
“Our agents are the leading experts in the (insert name of town) property Market…”
It really does concern me about the quantity and quality of marketing, leaflets, press releases, tweets, social media posts from agents that always seem to talk about how awesome they are.
The first rule of marketing is to understand that your potential clients (i.e. Humans) only care about themselves.
After you realise that as estate agents, you can develop a plan to talk about valuable, relevant and compelling messages that the potential landlord or house seller would be interested in (with focus on their pain points).
Estate agents .. not following this golden rule is one of biggest reasons why many estate agents are failing at their marketing and social media
Let’s be frank – Does anyone really want to share information or talk about your estate agency ? Not if it’s about your estate agency brand (£900 to sell your house coupons aside), your new website, or how brilliant your MD is.
By creating something interesting, educational, intriguing, compelling and sharable that is all about serving the clients’ needs is the only solution