Your Fear of Looking Stupid as an Estate/Letting Agent

Written by Christopher Watkin on - Software & Tech -

Letting and Estate Agents are accurate, precise, detail-oriented, and conscientious people.

They think very analytically and systematically and make decisions carefully with plenty of research and information to back it up.

Most letting and estate agents have very high standards for both themselves and others and because they focus on the details and see what many other styles do not, they tend to be good problem solvers and very creative people. .. but when it comes to marketing and especially the use of video .. they become paralysed.

In this 16 min video – I tell you exactly why .. and solutions



Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]



Recent Popular Articles

Why Property Firms Should Embrace Proptech

As consumer expectations evolve, property firms need to evolve with them. By adopting some of the latest technology, or PropTech, property firms can build stronger relationships with their clients and remain competitive in today’s digital age.

Are you ready for Generation Z?

When I say, I been working within estate agency since the last century, it makes me feel old but it does help me make my

Smart Property Projection - Now You See Me, Now You Don’t

A lot of estate agents rely on LED light pockets to advertise their properties in lower-light levels during the evening. When this technology first came

Your Fear of Looking Stupid as an Estate/Letting Agent

Some agents would rather die than appear to look stupid in front of their landlords and other agents in their town .. this is reason why

PropTech – more friend than enemy to letting agents

The lettings industry is under increasing threat from all sides, with pro-tenant regulation, a shortage of inventory and stringent tax rules all threatening industry viability.