Foxtons 1st, Dexters 2nd, Winkworth 3rd, KFH 4th .. who are the ‘Daddy’ Agents of North and West London

Written by Christopher Watkin on - Portals -

Estate Agents love their market share …

Every Agent and his dog loves getting their Rightmove Pie Charts out showing they are Top Dog .. in a “my willy is bigger than yours stylee”

So I decided to look at West London and North West London (the W and NW postcodes) and tracked every listing and every sale every agent put on between 19th Jan 2017 and 19th Jan 2018 … using Rightmove data

…. and produce two charts

  1. Pure out and out Market Share on Listings
  2. Saleability Rate  (Total Sales vs Total Listings)

The Saleability Rate Stats (in Chart 2 via the link below) bear no relationship  to the top dogs when it came to Listings

Now – of course .. these stats tell us everything – but yet … nothing …. They are interesting and intriguing though!

This is the 1st table/chart (Out and Out Market Share on Listings) is below and goes to all the agents with more than 75 listings)

The 2nd chart (Saleability Rate  (Total Sales vs Total Listings)) is published on Linkedin .. link here… https://www.linkedin.com/feed/update/urn:li:activity:6361551366250381312

Before I go .. watch this space as a whole of London analysis is on its way

Chart 1 – New Listings in W and NW Postcode

Property  Listed between 19th Jan 2017 to 19th Jan 2018 on Rightmove
Agent Number of properties listed in 19th Jan 2017 to 19th Jan 2018 Market Share in New Listings
Foxtons 1841 6.132%
Dexters 1302 4.337%
Winkworth 1175 3.914%
Kinleigh Folkard & Hayward 934 3.111%
Knight Frank 863 2.874%
Chestertons Estate Agents 782 2.605%
Savills 767 2.555%
Marsh & Parsons 746 2.485%
Greene & Co 652 2.172%
Barnard Marcus 514 1.712%
Hamptons International Sales 480 1.599%
Purplebricks 470 1.565%
John D Wood & Co 445 1.482%
Robertson Smith & Kempson 442 1.472%
Camerons Stiff & Co 424 1.412%
Chancellors 385 1.282%
haart 359 1.196%
MyLondonHome 312 1.039%
Hunters 309 1.029%
Daniels 271 0.903%
Northfields 266 0.886%
Rolfe East 254 0.846%
Roundtree Real Estate 242 0.806%
Benham & Reeves 241 0.803%
Paramount 233 0.776%
Parkheath 232 0.773%
Ellis & Co 212 0.706%
Hoopers 210 0.699%
Orchards Of London 205 0.683%
Abacus Estates 202 0.673%
Douglas Martin 200 0.666%
Douglas & Gordon 198 0.659%
Aston Rowe 181 0.603%
Bective Leslie Marsh 178 0.593%
Housesimple Online Estate Agents 177 0.590%
Grimshaw & Co 175 0.583%
Andrews Estate Agents 165 0.550%
Carter Jonas 162 0.540%
Whitman & Co 160 0.533%
Go View London 152 0.506%
Cosway Estates 143 0.476%
Chelsea Square 140 0.466%
Bairstow Eves 138 0.460%
Martyn Gerrard 137 0.456%
Allsop 136 0.453%
Prime Metro Properties 136 0.453%
Moreland 134 0.446%
Sinton Andrews 132 0.440%
Elegant Homes London 123 0.410%
Fraser & Co 122 0.406%
Strutt & Parker 121 0.403%
mile… 118 0.393%
Churchill Estate Agents 114 0.380%
Squires Estates 114 0.380%
Napier Watt Limited 112 0.373%
Townends 112 0.373%
Fletchers 108 0.360%
Anderson, Brown & Clarke 107 0.356%
Olivers Town 105 0.350%
Portico 105 0.350%
Salter Rex 103 0.343%
Shaws Kensington 103 0.343%
Hanover 101 0.336%
TK International 99 0.330%
Kerr & Co 97 0.323%
Finlay Brewer 96 0.320%
Sargeants 96 0.320%
Horton and Garton 92 0.306%
YOPA 92 0.306%
Tepilo Limited 91 0.303%
Kay & Co 90 0.300%
Mountgrange Heritage 90 0.300%
Tempocasa 86 0.286%
CityWest Residential 82 0.273%
Richard James 82 0.273%
Doyle Sales & Lettings 81 0.270%
Manors 80 0.266%
Sandfords 80 0.266%
The Estate Company 79 0.263%
Litchfields 77 0.256%
Emoov 76 0.253%

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

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