The Awesome Guide to getting More Free Valuations

Competitor Estate Agents .. don’t you just hate them

Undercutting fees, Overvaluing, Telling Lies about you, ‘BS’ merchants of the Highest order

You are different , you are professional, you charge a decent fee for a decent service. You know the town. You aren’t some purple suited local property expert that covers half a county .. you know every street, every paving slab on those streets … you are the real deal local estate (and letting) agent of your town … you were there in  the 1988 crash (before some these young ones were born) … your were there in the doldrums of the mid 1990’s … you know your town .. you have probably sold half the houses in it …you are the daddy agent in your town

… but how do you prove it? How do you prove you know the area, the local property expert?

Easy .. by talking about the one thing local owner occupier homeowners are interested and obsessed about.

Talk about the local property market, what is happening to house prices, what is happening rents, that is happen to capital values, drop it on to a double sided A4 newsletter with nice graphs and infographics and deliver it through most letter boxes in your town? You will become the most interesting agent in your town… as people are naturally attracted to things that interest them (human nature)

…. but most of you don’t have the time to do write those newsletters  ..but just like you outsource your EPC’s and boards .. why not outsource the newsletters  …

We are freelance property market journalists, ghostwriting all these monthly newsletters for many many estate and letting agents in the England and Wales .. and these are the monthly newsletters we write … (there is  link below the pics to download the PDF’s)

First up .. look at this agent .. this month he is talking about how local schools affect house prices .. homeowners love this stuff …

Screenshot 2016-08-05 07.26.24…. and the back page …

Screenshot 2016-08-05 07.26.37

.. and here are some older editions from around the Country with other agents ..

Screenshot 2016-06-02 08.10.32 Screenshot 2016-06-02 08.07.12 Screenshot 2016-06-02 08.02.17 Screenshot 2016-04-02 12.24.54

Examples can be downloaded here Example Newsletters 

Homeowners love these newsletters being put putting through their letterbox. Many people ring up the agent to complain they haven’t received their monthly newsletter (would they with your current flyers?). They can even be used to attract landlords.

So instead of being a local property expert … be the ‘Daddy Estate Agent of your town’, the local property expert, the local property guru with these Ghostwritten Monthly Local Property Market Reports

We will write one monthly newsletter  for one agent in one Postcode District .. so what if a competitor agent got the report and you didn’t? If you are a Neg or Valuer .. and you didn’t have this magic weapon but those swines down the road did .. how would you feel? You will certainly loose commission. Do your self a favour and forward a weblink of this to the boss man or lady and show them it. They haven’t got time to be surfing Estate Agent Networking website – so just cut and paste the web address to them and say .. you need to look at this.

Back to the reports .. These reports are unique in the UK – nobody does anything like this.

Even better .. we don’t even bother you asking you what to write or where the stats are are too busy for that. It just gets written each month and it just gets delivered, via email, in a lovely print ready hi-res PDF, for you to email to your database and print out

Pound Notes  … £300 per month (plus VAT) per postcode district  .. and you can walk away with a months notice.

Like I said … we will only write one monthly newsletter, for one agent in any one postcode  district. If you take, your competitor agents cant have them

All of England and Wales covered .. and they help both lettings and sales depts.

These are nothing new .. Savills and Knight Frank have been doing these local property reports for years you can look them in the eye and play with the big boys!

If you would like to know if your postcodes are available .. email me

kind regards

Christopher Watkin (look me up on Linkedin)

07950 147572

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572

You May Also Enjoy

National Federation of Builders
Breaking News

GDP figures shows the need for planning reform

Following GDP growth of 0.4% in March 2024, April has seen no growth and in key sectors, such as construction, output has again dropped. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “The NFB Manifesto, ‘Supporting Construction to Power Growth’, was written with the UK’s GDP struggles in mind. While growth…
Read More
Breaking News

Breaking Property News – 12/06/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Leadpro integrates with Alto Leadpro, a lead generation and management tool, is excited to announce its integration with Alto, the market-leading software for estate agents This integration aims to drive efficiencies for agents by enabling the seamless transfer of leads from Leadpro directly into…
Read More
Estate Agent Talk

Avoiding First-Time Homebuyer Blunders: Your Roadmap to Success

Owning your first home is a monumental milestone, brimming with excitement and anticipation. It’s the start of a new chapter where dreams of having your own house become reality. Yet, amidst this exhilarating journey lies a maze of complex decisions and potential pitfalls, especially for first-time buyers. Successfully navigating the financial and emotional commitments necessitates…
Read More
National Federation of Builders 2021
Estate Agent Talk

NFB reaction and market insights to Conservative Manifesto

The Conservative party launched ‘Clear Action, Bold Action, Secure Future’, their manifesto for the 2024 general election. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), said: “A healthy construction industry is the only way a nation can grow and unfortunately, construction has taken some great hits in these last five years. The…
Read More
Estate Agent Talk

Response to the Conservatives’ 2024 manifesto – Thoughts from the Industry

In its manifesto launched today, the Conservative Party promises to deliver a record number of homes each year on brownfield land in urban areas by providing a fasttrack route through the planning system for new homes on previously developed land in the 20 largest cities, cutting Stamp Duty and commitments to improving the energy efficiency…
Read More
Breaking News

Conservative Plans do Nothing to Address Shortage of Homes to Rent

Responding to proposals in the Conservative Party’s 2024 general election manifesto to scrap Capital Gains Tax for two years where landlords sell properties to sitting tenants, Ben Beadle, Chief Executive of the National Residential Landlords Association, said: “Tenants who want to become homeowners should be supported to do so. Whilst incentivising landlords to sell to…
Read More