The Awesome Guide to getting More Free Valuations

August 5, 2016

Competitor Estate Agents .. don’t you just hate them

Undercutting fees, Overvaluing, Telling Lies about you, ‘BS’ merchants of the Highest order

You are different , you are professional, you charge a decent fee for a decent service. You know the town. You aren’t some purple suited local property expert that covers half a county .. you know every street, every paving slab on those streets … you are the real deal local estate (and letting) agent of your town … you were there in  the 1988 crash (before some these young ones were born) … your were there in the doldrums of the mid 1990’s … you know your town .. you have probably sold half the houses in it …you are the daddy agent in your town

… but how do you prove it? How do you prove you know the area, the local property expert?

Easy .. by talking about the one thing local owner occupier homeowners are interested and obsessed about.

Talk about the local property market, what is happening to house prices, what is happening rents, that is happen to capital values, drop it on to a double sided A4 newsletter with nice graphs and infographics and deliver it through most letter boxes in your town? You will become the most interesting agent in your town… as people are naturally attracted to things that interest them (human nature)

…. but most of you don’t have the time to do write those newsletters  ..but just like you outsource your EPC’s and boards .. why not outsource the newsletters  …

We are freelance property market journalists, ghostwriting all these monthly newsletters for many many estate and letting agents in the England and Wales .. and these are the monthly newsletters we write … (there is  link below the pics to download the PDF’s)

First up .. look at this agent .. this month he is talking about how local schools affect house prices .. homeowners love this stuff …

Screenshot 2016-08-05 07.26.24…. and the back page …

Screenshot 2016-08-05 07.26.37

.. and here are some older editions from around the Country with other agents ..

Screenshot 2016-06-02 08.10.32 Screenshot 2016-06-02 08.07.12 Screenshot 2016-06-02 08.02.17 Screenshot 2016-04-02 12.24.54

Examples can be downloaded here Example Newsletters 

Homeowners love these newsletters being put putting through their letterbox. Many people ring up the agent to complain they haven’t received their monthly newsletter (would they with your current flyers?). They can even be used to attract landlords.

So instead of being a local property expert … be the ‘Daddy Estate Agent of your town’, the local property expert, the local property guru with these Ghostwritten Monthly Local Property Market Reports

We will write one monthly newsletter  for one agent in one Postcode District .. so what if a competitor agent got the report and you didn’t? If you are a Neg or Valuer .. and you didn’t have this magic weapon but those swines down the road did .. how would you feel? You will certainly loose commission. Do your self a favour and forward a weblink of this to the boss man or lady and show them it. They haven’t got time to be surfing Estate Agent Networking website – so just cut and paste the web address to them and say .. you need to look at this.

Back to the reports .. These reports are unique in the UK – nobody does anything like this.

Even better .. we don’t even bother you asking you what to write or where the stats are ..you are too busy for that. It just gets written each month and it just gets delivered, via email, in a lovely print ready hi-res PDF, for you to email to your database and print out

Pound Notes  … £300 per month (plus VAT) per postcode district  .. and you can walk away with a months notice.

Like I said … we will only write one monthly newsletter, for one agent in any one postcode  district. If you take, your competitor agents cant have them

All of England and Wales covered .. and they help both lettings and sales depts.

These are nothing new .. Savills and Knight Frank have been doing these local property reports for years ..now you can look them in the eye and play with the big boys!

If you would like to know if your postcodes are available .. email me

kind regards

Christopher Watkin (look me up on Linkedin)

christopher@christopherwatkin.co.uk

07950 147572

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

You May Also Enjoy

Home and Living

6 Signs That Your Roof Needs Repair or Replacement

Similar to the external face of your house walls, your roof is also constantly exposed to the external environment — which includes everything from harsh sunlight, rain, debris, and even insects. The purpose of the roof is to protect you from the impact of all those things. This exposure leads to severe wear and tear…
Read More →
Home and Living

How to Find Spare Parts for Your Home Appliances: 5 Ways to Track Down What You Need

Anyone who has had a trusty appliance break down, only to find that it’s a real struggle to find the exact spare part you need, can take comfort in the fact that they’re not alone. It happens to all of us at some point, especially as useful domestic gadgets get older and go through wear…
Read More →
Estate Agent Talk

Title Agency 101: Navigating the Real Estate Landscape with Confidence

In the intricate world of real estate transactions, one often encounters a crucial player that ensures the smooth transfer of property – the title agency. These entities play a pivotal role in safeguarding the interests of buyers, sellers, and lenders, making the real estate journey a secure and transparent experience for all involved parties. Understanding…
Read More →
Estate Agent Talk

Creating Spaces for Growth and Wellness: Canopies for Schools, Park Gym Equipment, and Hire Tower Scaffold

The physical environment plays a pivotal role in fostering growth, learning, and well-being. In this exploration, we delve into the transformative benefits of canopies for schools, park gym equipment, and the convenience of hiring tower scaffolds. Together, these elements contribute to the creation of dynamic spaces that encourage education, fitness, and seamless construction projects. 1.…
Read More →
Breaking News

Breaking Property News – 27/11/2023

Daily bite-sized proptech and property news in partnership with Proptech-X.   Offilancer has key answers to Work and who and where and how it will be done in the 2030’s The fallout from the collapse and bankruptcy of WeWork a co-working provider as we know is just beginning. A behemoth that had a market capitalisation of $47…
Read More →
what is happening to house prices
Estate Agent Talk

Can a Freeholder Refuse to Extend a Lease?

On 7th November 2023, the King’s Speech referenced upcoming leasehold reforms that are set to shake up property ownership as we know it. The Leasehold and Freehold Bill, which is due to be put in front of Parliament very soon, was masterminded with the intention of making it easier and more affordable for leaseholders to…
Read More →