Competitor Estate Agents .. don’t you just hate them
Undercutting fees, Overvaluing, Telling Lies about you, ‘BS’ merchants of the Highest order
You are different , you are professional, you charge a decent fee for a decent service. You know the town. You aren’t some purple suited local property expert that covers half a county .. you know every street, every paving slab on those streets … you are the real deal local estate (and letting) agent of your town … you were there in the 1988 crash (before some these young ones were born) … your were there in the doldrums of the mid 1990’s … you know your town .. you have probably sold half the houses in it …you are the daddy agent in your town
… but how do you prove it? How do you prove you know the area, the local property expert?
Easy .. by talking about the one thing local owner occupier homeowners are interested and obsessed about.
Talk about the local property market, what is happening to house prices, what is happening rents, that is happen to capital values, drop it on to a double sided A4 newsletter with nice graphs and infographics and deliver it through most letter boxes in your town? You will become the most interesting agent in your town… as people are naturally attracted to things that interest them (human nature)
…. but most of you don’t have the time to do write those newsletters ..but just like you outsource your EPC’s and boards .. why not outsource the newsletters …
We are freelance property market journalists, ghostwriting all these monthly newsletters for many many estate and letting agents in the England and Wales .. and these are the monthly newsletters we write … (there is link below the pics to download the PDF’s)
First up .. look at this agent .. this month he is talking about how local schools affect house prices .. homeowners love this stuff …
…. and the back page …
.. and here are some older editions from around the Country with other agents ..
Examples can be downloaded here Example Newsletters
Homeowners love these newsletters being put putting through their letterbox. Many people ring up the agent to complain they haven’t received their monthly newsletter (would they with your current flyers?). They can even be used to attract landlords.
So instead of being a local property expert … be the ‘Daddy Estate Agent of your town’, the local property expert, the local property guru with these Ghostwritten Monthly Local Property Market Reports
We will write one monthly newsletter for one agent in one Postcode District .. so what if a competitor agent got the report and you didn’t? If you are a Neg or Valuer .. and you didn’t have this magic weapon but those swines down the road did .. how would you feel? You will certainly loose commission. Do your self a favour and forward a weblink of this to the boss man or lady and show them it. They haven’t got time to be surfing Estate Agent Networking website – so just cut and paste the web address to them and say .. you need to look at this.
Back to the reports .. These reports are unique in the UK – nobody does anything like this.
Even better .. we don’t even bother you asking you what to write or where the stats are ..you are too busy for that. It just gets written each month and it just gets delivered, via email, in a lovely print ready hi-res PDF, for you to email to your database and print out
Pound Notes … £300 per month (plus VAT) per postcode district .. and you can walk away with a months notice.
Like I said … we will only write one monthly newsletter, for one agent in any one postcode district. If you take, your competitor agents cant have them
All of England and Wales covered .. and they help both lettings and sales depts.
These are nothing new .. Savills and Knight Frank have been doing these local property reports for years ..now you can look them in the eye and play with the big boys!
If you would like to know if your postcodes are available .. email me
Christopher Watkin (look me up on Linkedin)
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572