How can Estate Agents use Brief Your Market to be more successful?

February 25, 2019

In very late 2018, Damon Bullimore, Co-Founder and Chief Information Officer of Brief Your Market and the EA industry legend that is ex Chief of YourMove, David Newnes (and now Director of Brief Your Market) dropped by the studios in Grantham to chat about the EA industry, PropTech, online vs hybrid vs High St Estate Agency and EA and Lettings marketing. One of seven videos in this interview series.

Note for record. Brief Your Market have NOT paid me any money for these videos. I invited Damon and David to the studios as I have known Damon for many years, he is a good chap and a lot of my clients love BYM.

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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