How Linkedin can get you more landlords / vendors.

You come across someone in the business world, what’s the first thing you do? Yep, type their name in Linkedin. See what job they do and what they have done. Isn’t Linkedin great?

Will Linkedin get you any landlords and vendors? Might do …a landlord might think ‘let’s compare letting agents’, so might log on to Linkedin. ‘Hold on,’ says the landlord, ‘this letting agent has 120 endorsements’ .. in fact they might have 120 endorsements for LETTING ….will that get you more business? No , because endorsements on Linkedin don’t mean a thing, just like 120 likes on Facebook don’t mean a thing

You see, I think LinkedIn endorsements are a complete and utter waste of time. It’s just like collecting ‘likes’ on Facebook .. fab to start with, but as with Facebook, isn’t a nice comment so much nicer? With Linkydin, you can have such comments, and best bit, they are so much more powerful, they are called Recommendations.

To get this recommendations, you have to invest upfront in planning, personal contact and collaboration, but the effort is rewarded by access to a less crowded environment and a quicker route to building credibility and trust (which is the most important thing if you want landlords to use you

LinkedIn endorsements verify what you do, although I don’t know about you but I have been endorsed for skill’s I don’t even possess, whilst recommendations detail how you do what you do and the unique value you deliver. Linkedin endorsements are easy to give and even easier to get (just like I said about fFcebook likes). The person on Linkedin has no input beyond LinkedIn provided prompts, your LinkedIn contacts simply click endorsement buttons. They require no energy on your part, leaving you free to steer your efforts toward developing thoughtfully worded recommendations instead.

So if you want recommendations on LinkyDin, rather than waiting and wishing for colleagues or more importantly, landlords to put compliments into words, you can in fact get proactive, and ask people for recommendations. I have a great paragraph that I share on the training course, that works like a dream. But in essence, don’t forget to tell the reason you’re asking for recommendations and the type of recommendations you’re hoping to receive. This puts your request in context and prompts greater response. Its important to explain why you’re reaching out to the request recipient. This allows you to share a compliment and conveys that your request is one of a select few and not a mass mailing. By share helpful information, this saves the recipient time and increases your odds of receiving the kind of recommendation you’re hoping for. Almost write it for them is what I teach on my training course and mentoring afterwards and finally, by giving your response urgency by stating a reasonable deadline.

You see, recommendations on Linkedin is to provide those with little or no awareness of you (potential landlords) that you, your business and your reputation is underlined with assurances from those who have high regard for you and your offerings. For peats sake though, if the words spoken on your behalf sound like they came right out of your marketing department, people will spot them a mile away. Only show Recco’s on Linkedin if they are genuine and sound great

Once people put their compliments in writing, spread the praise far and wide. Use these recommendations in full or in truthfully excerpted versions on your website, in social media and in sales materials, letters and presentations… this stuff works.

Most agents don’t invest the time and energy required to gain an advantageous position. Waiting for one click endorsements won’t give you access to the fast lane to get reputation and kudos and more importantly, more landlords, but asking for helpful recommendations will.

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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