How Real Estate Agents Can Use Technology To Their Advantage
Becoming a successful real estate agent in today’s market requires perseverance and consistency. The competition is fierce when finding new clients and being able to manage a real estate business successfully means you need to leverage as many tools of the trade as possible.
Thankfully, there are a number of great technology solutions agents can use today to set themselves apart from the competition.
Immersive Virtual Tour Experiences
Although most people associate virtual reality (VR) as a technology mostly applicable to gaming enthusiasts, there are actually a number of practical applications this technology supports. In the real estate industry, VR is helping agents create an immersive experience for their current and potential clientele, giving them the ability to visit properties remotely like never before.
Some real estate agents might feel confined to their local markets and limit the locations of their preferred clientele. However, VR technology gives them the ability to greatly expand their network, nurturing leads from individuals looking for properties outside of their current region.
While pamphlets, images, and videos can certainly help potential buyers get a better feel for the properties they’re interested in, providing a fully 3D experience of a property walkthrough can be just the thing to help close a deal.
Outside of selling or purchasing properties, VR can also be used to help homeowners interested in completing home renovation projects like bathroom remodels or kitchen makeovers.
By putting themselves directly into a virtual environment that replicates their current home, they can see firsthand how a finished project can look and have a better perspective when deciding on the design choices that are right for them.
Streamlined Lead Management Solutions
Make no mistake about it – real estate is a fiercely competitive industry. What makes or breaks most real estate agents is their ability to maintain positive long-term relationships with their clients.
However, as agents start to expand their portfolio, it can be easy to lose track of important contacts or deals currently in process. This is where CRM (Customer Relationship Management) solutions have become invaluable assets.
CRM platforms enable real estate agents to consolidate all of their client information and correspondence in one easy-to-use and managed platform. This provides a single source of truth that can be used to track every interaction that takes place when conducting different deals as well as help to organize automated follow-ups with new leads.
The great thing about CRM platforms is that many of them use open-source technology that allows agents to connect their other cloud-enabled services to the platform. This means that whether an agent prefers to use email, instant messaging, or video conferencing applications when working with their clients, all of these back-and-forths can automatically be ported over to the platform.
By only needing to rely on one primary solution when running a real estate business, agents can quickly scale their operations while significantly reducing the amount of time they spend going back and forth between different client management systems.
Marketing Automation Platforms
Many times, real estate agents might hit a crossroads when deciding whether to focus on customer acquisition or retention. Keeping current clients happy takes a lot of time, and it’s important to ensure that clients never feel like they’re second place to anything else.
However, in order for a real estate agent to grow their client portfolio, they do not have to put a certain amount of time into prospecting new leads and closing new business. Marketing automation platforms help to give agents back the time they need to take care of their current customers while automating many of the processes associated with lead generation efforts.
Using a variety of automation platforms, real estate agents can schedule everything from social media updates to blog posts and newsletters weeks or months in advance. They can also create targeted email campaigns with specific drip features that help to keep the interest of cold call prospects and move them closer to a purchasing decision.
Marketing automation platforms also allow agents to create consistent branding messages across multiple campaign types. Whether they’re creating listing brochures or website listing pages, marketing platforms help agents scale their capabilities to grow their exposure more sustainably.
Data Analysis Tools
Today’s real estate market is in a constant evolutionary state. There are any number of known and unknown factors that go into market fluctuations and shifting trends in purchasing behaviors that can make it difficult for real estate agents to navigate on a daily basis. Thankfully, there are a number of data collection and analysis tools agents can rely on to help them in their decision-making processes.
Modern data analysis tools can provide agents with information regarding client behavior patterns, property values, and competitive listing price points. All of this information can be a goldmine for agents needing to organize their priorities and identify profitable segments of the market.
Big data analytics platforms can give agents a competitive edge when working with their clients to find the best time to sell their homes as well as where they can make better investments in their real estate portfolio.
Being able to provide this level of transparency for their clients and their own business operations can help agents optimize their time and resources, leading to increased customer satisfaction and profitability.
Start Leveraging Technology to Increase the Success of Your Real Estate Business
The real estate business can be difficult for even the most seasoned agents. However, the ones that see the most success are those that leverage the new technology solutions available to help streamline various aspects of their business. By utilizing some of the tools mentioned, agents can ensure they’re giving their clients the very best services while also positioning for more scale and profitability.
Author Bio: Michael Alladawi
Michael Alladawi, CEO & Founder of Revive Real Estate, is a Southern California real estate veteran with a proven track record as a builder, investor, and respected home flipper. Michael created Revive Real Estate to share his industry knowledge and help homeowners maximize their profits when selling their homes. Michael’s passion for his work is as big as his desire to create lasting partnerships. For Michael, it all comes down to how much value one offers, both in business and life relationships.
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