How to Produce Lead Generating Videos for your Estate Agency

Written by Christopher Watkin on - Marketing -

After the success of the first Series of Kyriacou vs Watkin (link below), this is the 4th episode (of 7 episodes) of the second series Kyriacou vs Watkin, where both of us talk about the hot topics of Estate and Letting Agency – with particular reference to Business Generation of new landlords and new vendor leads.

IN THIS VIDEO … How to Produce Lead Generating videos for your Estate Agency and where to post them

 

LINK TO ALL THE KYRIACOU VS WATKIN VIDEOS https://www.youtube.com/watch?v=b6YgTeTjb1g&list=PL8EVjavxiDxjng6Gh1Lb08_Hi1_AgYrAa

Chris Kyriacou’s Website https://www.eaanalytics.co.uk

Chris Watkin’s Blog http://how-to-grow-your-lettings-agency.blogspot.co.uk

Chris Watkin’s Website http://www.christopherwatkin.co.uk

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

Estate Agent Web Site Design special offer combined with Mailsign Branded emails just £499 for interactive bespoke design.

Full Details of Web design Service 

Share
 

Recent Popular Articles


Do you deserve to be called out?


Do you ever drive to work in the morning or on your way to an appt, see a rival agent’s board and wonder why on


17 Estate & Letting Agents Awesome Newsletters


Which of these 17 estate and letting agent newsletters is your favourite? Which make the estate and letting agent look like they know what they


Estate Agents - The Do's and Don't of Spending Your Marketing Budget


15min video on where Estate Agents go wrong (and right) with their Marketing Budget


20 Blog Post Ideas for Estate Agents


I have writers-block, no time to write them, I'm not creative enough, I hate writing and many more are what I usually hear from any


Why your phone isn’t ringing and what to do about it


I was in an agent’s office recently, and the phones were mostly silent. I asked her if that was usual, and she explained that whilst that time of year tends to be pretty quiet, this year it seemed to be slower than ever. She looked worried. “I’m really hoping for a good surge next month,” she commented, “we just don’t have any stock”. Are you experiencing the same thing in your office? Have your phones stopped ringing? We spent the day creating a Lead Generation Plan, which, though it won’t generate instant results, will however help get stock levels back up to where they should be over the next two or three months.