Each week another agent opens up but the number of properties coming on to the market has steadily been dropping over the last few years and to add insult to injury .. there is a fee war between agents and then to pour salt on the wound .. we have those callcentre agents with their cheapaschips fees ..
I really feel for you guys. Many of you reading this have been in agency years – you don’t cut corners, you spend real money on marketing on all the portals, decent brochures, floor plans, professional photos, awesome expensive websites, money sapping High St premises, you check the whole chain and ring all the parties and solicitors every week once SSTC .. but you have to put up with ‘just out of school ‘ silver tongued young whippersnapper agents with 2 GSCE’s and 19 months negotiating experience calling themselves ‘property experts’ because some online/corporate has blown smoke up their backside.. selling themselves on the altar of cheap fees..
Its time to fight back, time to prove you are the professional estate agent you know you are, the awesome agent your family and friends know, your town’s property expert, THE property guru of your town – follow me on my YouTube channel and i will show you (link below)
Estate/Letting Agency Industry Vlogger
500+ Vlogs on the Estate/Letting Agency Industry https://goo.gl/kqVovH
Author: Christopher Watkin
I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.
Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.
So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them
Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.
07950 147 572