Just how do you get called out as one of the three agents for a FREE VALUATION?
The biggest headache, problem, issue in estate agency is being asked out for the free valuation, first time round, as one of the three.
If you aren’t on that list of three, you will end up having to pick up second hand scraps at the end of the sole agency .. but if you are in a decent market, the decent stuff sells before the end of the sole agency period. .. so million dollar question – ‘how do you become one of three agents called out?’ Well, as an agent, your name already needs to be inside the head of the homeowner BEFORE the situation arises where they need the required three free valuations.
If homeowners are only interested in THEIR property or any property in the immediate vicinity of THEIR property ie THEIR street or the next few streets (because anything in their immediate area that sells/rents/comes on the market has a direct relationship to the value of THEIR property), instead of doing LOOK WHAT WE HAVE SOLD leaflets, why not write a newsletter, a monthly newsletter on the housing market in just those three or four streets. A different newsletter every month popped through the letter box of every property in just those three or four streets, talking about those three or four street’s property market, how prices in those three or four streets are comparing with the rest of the suburb or town, how rents have changed over the years, how three beds have increased by 34% in the last four years but two beds by 29% .. trust me you will never run out of things to say .. so that is what we will be piloting. One agent in the North of England has already had some success from it.
Why dont you try it? We are starting to see some early positive results