What we could learn from the Australians in being better Estate Agents

Written by Christopher Watkin on - Marketing -

Perry Power talks to Christopher Watkin about his thoughts on the UK Estate Agency Profession.

In this video interview  … we discuss what the Ozzies could teach UK Estate Agents … no punches pulled and lots to talk about

Perry’s Bio … After being fast traced into management at a very early age, running multiple offices for sizeable national agencies by the age of 21, he launched Power Bespoke, a custom-built personalised bespoke hybrid estate agency, nearly four years ago and is on track to be a £1m turnover office within five years. He also set up a free and impartial advice website for home sellers, perrypower.co.uk Reason for the Videos … 100% Commissioned, Filmed and Produced by myself, Christopher Watkin, for my Estate/Letting Agency TV YouTube channel .. I approached Perry, asking to interview him because I had been so impressed with him, his team, his ethos and his work rate

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

Share
 

Recent Popular Articles


Agents .. are you working your way to the bottom?


We don't usually use that proverb, but it's true. Trading in your principles in order to gain short term listings by cheap fees is not


How to take better property photos with sunny weather


Finally! Spring has arrived so your property photos should look brighter and more cheerful shouldn’t they? I say, ‘should’ advisedly, because bright sunshine can either


Blue sky thinking on how to stand out on property portals


Here at Doctor Photo we put in blue skies for hundreds of customers every day. We perform this service as part of a Facelift for


Can estate agents ditch the bad reputation?


Estate agents have a bad rep. We know you work long hours in an increasingly volatile and competitive marketplace, but a quick Google search reveals


April 21st 2015: Google are making major changes to the way they rank websites.


On April 21st Google are making changes to their algorithm that WILL affect your website and where it ranks on mobile devices. Google have stated