Local Property Market Updates for Estate and Letting Agents

Do you think Wimbledon Homeowners and Wimbledon landlords are interested in what is happening in the Wimbledon property market .. hell yes!

Now, replace the word Wimbledon with your town or suburb – and repeat that sentence .. again a big yes…. surely?

Every homeowner and landlord wants to deal with the agent they perceive to be the expert .. the local property expert .. but how do you prove that?

Easy .. show people you are the local property guru – and if you think about it – 100% of property owners live in the property they own (obvious but often the most simple things are) and every survey says 50% to 60% of landlords live in the same town or city they have BTL property in.

You know where your potential clients are and you know what interests them .. so just talk about that .. the local property market .. your local property market in a monthly newsletter that you can deliver through the letter box of every middle to upper class house in your patch, then email it to your database and finally, get it out on social media

This is the Wimbledon newsletter .. double sided A4 .. you see both pages sided by side .. you can click on the image to download the full PDF version

Screenshot 2016-04-02 12.24.54


The newsletters are ghostwritten by our team of seven writers and written on either on Postcode districts in City’s e.g. SW12 or SE3 or B43 or on a whole town e.g. Slough or Hereford.

You would have exclusivity in that we would only do this report for one agent in any town or postcode district. Your logo, your colours, your pictures.

Does it work? Listen to these short videos from other agents .. the talk about something called ‘landlord farming’ .. the newsletters is the main part of ‘landlord farming and vendor farming’  (its called landlord farming because you are cultivating i.e. farming landlords – and vendor farming – as you are doing the same with potential vendors so they ring you for a free valuation)

These will make you the property guru of your town .. mass drop them in their thousands to the middle to upper areas of your town and resi sales and resi lettings will flourish .. and if you need more proof .. look at the testimonials on my Linkedin profile

The cost of the reports is £300 + VAT per month and you get a print ready Pdf which you print and email and use on social media

kind regards


07950 147 572


PS Yours would be similar to this Wimbledon one attached but with your colours and logos and it would say  NAME OF YOUR TOWN Newsletter .

PPS DOWNLOAD THE FULL DOUBLE SIDED Wimbledon PDF HERE  https://drive.google.com/open?id=0B0d59TaH3c33OFF0ZzVMT3R1TDA

PPPS What if your competitor agents did this .. remember – this product is unique in the UK and we will only work for one agent in one location with these newsletters

PPPPS – if you are a neg, or valuer, or lister or branch manager – forward a link to this story to your boss – they are always banging on about more stock – they probably haven’t seen this post – do it before your competitors do

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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