How to break into the UK’s hardest market for Estate and Letting Agents .. LONDON

How do you break into and grow in the country’s most competitive estate and letting market – London… Estate agents are flooding London’s high streets with an average of 83 branches in each borough, according to The Evening Standard. London now has more than 2,600 estate agents. Seven boroughs, including Wandsworth and Kensington and Chelsea, have more than 100, with Westminster having the most at 179.

How to start or even grow in this market .. here is how …

Why do they work?

Well, let’s look at our agent friend in Wimbledon …Do you think Wimbledon Homeowners and Wimbledon landlords are interested in what is happening in the Wimbledon property market .. yeah!

Now, replace the word Wimbledon with your town or suburb – and repeat that sentence .. again a big yes….

Every homeowner and landlord wants to deal with the agent they perceive to be the expert .. the local property expert .. but how do you prove that?

Easy .. show people you are the local property guru – and if you think about it – 100% of property owners live in the property they own (obvious but often the most simple things are) and every survey says 50% to 60% of landlords live in the same town or city they have BTL property in.

You know where your potential clients are and you know what interests them .. so just talk about that .. the local property market .. your local property market in a monthly newsletter that you can deliver through the letter box of every middle to upper class house in your patch, then email it to your database and finally, get it out on social media

The newsletters are ghostwritten by our team of seven writers and written on Postcode districts in London e.g. SW12 or SE3 or NW11. For agents outside London, they can be written on any town in England and Wales and in the larger City’s (e.g. Birmingham, Leeds, Southampton etc – they can written on suburbs or the city centre its self)

Below is both sides of the A4 newsletter .. side by side .. but to download this months edition via Google Drive .. click here  https://drive.google.com/open?id=0B0d59TaH3c33OFF0ZzVMT3R1TD

Screenshot 2016-04-02 12.24.54

If you want to find if your postcode or town is available  .. email me on christopher@christopherwatkin.co.uk 

…. and does it work? Well don’t take my word for it .. listen to these 10 agents on these four short videos ..

.. how much?  £300 + VAT per month per postcode district or town with full 100% exclusivity – if you have it your competitor cant.

… think about it – its like having your own Research Dept – which the likes of only Savills, Knight Frank and Hampton’s can afford… until now.

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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