Lying cheating agents who do cheap fees…

When I was an agent, one of the worst bits was dealing with the competition ..most were good and mutual respect was given and received .. apart from the bar$***d agents, the ones who dropped fees to get the business, even worse, the agents who told lies to get the business.

Let me tell you what you should do about those two things:

Low fees – Your competition can quote at whatever fee they want .. deal with it. It doesn’t matter whether you know that they don’t have the profit to deliver the results they are promising. It doesn’t matter that they are going to lose money. It’s irrelevant, the bottom line is this, you can’t do anything about their fees. You could try reducing your fee, but that doesn’t address their profitability, their promises, or that they can’t deliver. You can only create persuasive, differentiated value. Face it … You can’t control your competitor’s fees.

Lies – It doesn’t matter that your competitor estate and letting agents will commit lies of omissions and let your dream landlord or house seller believe that they can have something without doing what is necessary. It doesn’t matter that they are being untruthful. It doesn’t matter that your client doesn’t realise that they are being lied to. You can’t keep your competitors from lying. You can’t be a professional and lie. All you can do is create the trust and build relationships. Bottom line kids is this … You can’t control whether or not your competitor lies.

So what can you do? All you can control is the value that you deliver, then keep improving that value, upping your game, month in, month out. Your should only concentrate and focus on the things that YOU can control, and your competitor letting agent and estate agents aren’t things that you can control.

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

You May Also Enjoy

Home and Living

The Anatomy of a Perfectly Cozy Reading Nook

The Foundation: Choosing the Right Space Selecting the ideal spot for your reading nook is the cornerstone of its success. Consider a quiet corner bathed in natural light, away from the distractions of modern life. The goal is to create a haven where one can escape into the world of literature without interruptions. Location Matters…
Read More
Breaking News

Breaking Property News – 21/02/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Government announces new Short-term lets rules to protect communities and keep homes available. Press Release London February 2024 – Overview – ‘Short-term lets rules to protect communities and keep homes available. Local residents will be protected from being pushed out of their communities by excessive short-term…
Read More
Breaking News

Enhancing Security and User Experience with Face Recognition Technology

In an era where digital interactions dominate our daily lives, the need for robust and convenient security measures has never been greater. Traditional methods of authentication, such as passwords and PINs, are increasingly susceptible to breaches and hacks. In response to these challenges, face recognition technology has emerged as a cutting-edge solution, offering a unique…
Read More
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker – 21/02/24

Headlines The average 5-year fixed mortgage rate is now 4.72%, up from 4.62% a year ago The average 2-year fixed mortgage rate is now 5.08%, up from 4.95% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.67%, down from 4.68% a year ago The average 60% LTV 5-year fixed mortgage rate is now 4.19%, down from 4.23% a year ago The average monthly mortgage payment on…
Read More
Home and Living

Standing Desks Unveiled: Exploring the Health Benefits and Considerations

In recent years, standing desks have gained popularity as a revolutionary solution to combat the negative effects of prolonged sitting. As the modern workforce becomes more health-conscious, the standing desk has emerged as a promising alternative to traditional seated workstations. In this article, we unveil the health benefits and considerations associated with standing desks, providing…
Read More
Home and Living

6 Handy Tips for Maintaining Your Heating System

As the weather gets cooler, having a heating system becomes crucial for a home atmosphere. Besides the quality of your heating system and its installation, regular maintenance is key to keeping it running, lasting longer and using energy wisely. A maintained heating system not only keeps you warm but also helps save energy making your…
Read More