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Estate Agent Networking is one of the UK's biggest Daily Property News Channels distributing content across our community of Social Media Accounts and Groups.

Most letting & estate agents would love to ditch the whole social media thing

I suspect that deep down inside, if given the choice most letting and estate agents would love to ditch the whole social media thing and just go for the kill because the social media and engaging with potential clients is hard and takes too much time. We live in a society with a mindset of wanting (and nearly getting) everything “right now”.

Technology has made gathering or sending information extremely fast and we’ve begun to think that everything in life should be available on demand. We are always ready for instant gratification and if we don’t have to be patient, we as human beings wont be… and that includes us agents.

….. but you know as in life and relationships .. anything worth having in business requires time, persistence and bucket loads of patience to grow a letting and estate agency.

ADDED AFTER THE COMMENTS FROM CHRIS WALKEY AND MAURICE KILBRIDE ….There are no quick wins in agency. Social media can help yoU build that trust with your potential clients .. dismiss social media your peril!

 

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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