Online vs High Street – The Definitive Discussion

Written by Christopher Watkin on - Industry Interviews -

Iain White, ex MD of Romans and Countrywide Thames gives it both barrels in this 6 min video on the High St vs Onlne debate

BIO of Iain … He was a chief decision maker within Romans serving as a share holder and MD during his 22 years with the company and was a part of this highly successful groups growth and innovative thinking, not to mention impressive results over a long period of time.More recently he enjoyed considerable success in the corporate world as MD for Countrywide Thames running multiple brands and returning them to good levels of profit with considerable growth year on year.

 

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

Mail Sign Branded Emails

Share
 

Recent Popular Articles


Interview: Dr Roberta Blackman-Woods - Shadow Minister for Housing & Planning.


Following the vote passing the “Housing and Planning Bill”, by 309 to 216 we thought we would get the feedback from some MP's from around the country.


‘Undesirable Tenants’ list for repeat offenders says Mike Bailey from Shergroup


Regaining possession and chasing monies owed sounds like a nightmare scenario, though I am sure very common for many out there, does your agency take


Industry Interview: Louis Harwood of Invento Software.


Where did the idea come from to launch Invento Software? As a tenant and as a software developer working closely with letting agents and landlords


Kelly Hoppen MBE: Estate Agent Networking Exclusive Interview.


We are very pleased to share with you an exclusive interview with Kelly Hoppen MBE who's a leading authority in English Interior Designing and also an


INDUSTRY INTERVIEW: Iain White from Agency Mentors.


You have been a name in the industry for a number of years now, has there been a big change in the way that we