Overthrow, Protect or Transform – Which Estate/Letting Agent are you?
Most Estate and Letting Agents fall into one of three categories:
Your goal is to overthrow the biggest estate and letting agents in your town , to enter as a alternative to them. Your goal here is to cause vendors and landlords to change to your agency.
Or you might seek to protect yourself against an assertive and new challenger agent in town, improving or updating your work to keep landlords and vendors from changing agents.
However, the most challenging and demanding agent to be, is the agent who dares to transform the property market, transforms the way agents are thought of in your town. Turning someone who doesn’t care about estate and letting agents into someone who cares about what you do.
If you choose the first two options, then let me be frank, all you are saying is : You can buy this from anyone, and we are anyone.
Do the third, and you will be unique!
PS For more thoughts how to be different, how to be unique so you get more people using your agency .. here is a Library of 250 articles on the subject of getting more people to use your estate and Lettings Agency .. LINK HERE