Panos vs Watkin Part 8 … ‘Estate Agency Branding’

Written by Christopher Watkin on - Estate Agent Talk -

Tom Panos (World’s No.1 Estate Agency Coach) chats with Christopher Watkin (Commentor on the UK Estate And Lettings Agency Profession) in a series of 10 bouts (ie 10 part series on video) in the (in)famous … “VS WATKIN VIDEO SERIES”

In this video .. Tom and Chris talk about Estate Agency Branding

Tom Panos .. https://www.tompanos.com.au
Christopher Watkin ..(YouTube Channel) https://goo.gl/48qCxZ

Author: Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business.

Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat.

So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them

Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it.

Christopher Watkin
07950 147 572
[email protected]

Share
 

Recent Popular Articles


The Property industry is “sexy”!


After our initial blog ‘Women in Construction’ got great attraction, we continued by writing a summary blog of ‘what the women in property, think about


Are you aware about the Analytics from Twitter?


So we all use Twitter right? We're guessing so since you're reading this blog.. If the answer is yes but you're not too sure which


Industry Interview: Roy Condrey, Founder DiedInHouse.com


The idea came about when a tenant of mine texted me in the middle of the night stating, "Do you know your house is haunted?" 

Touting – Nuisance or Necessary EANUK

Touting – Nuisance or Necessary?


What’s your take on touting? Do you do it? Does it work? Is touting a sleazy underhand way to get business, or a vital and lucrative element of


Do Rightmove Banners Work?


I believe Rightmove Featured Agent banners are a complete waste of money .. unless you do this