PODCAST – How did this agent manage to increase sales FV’s by 30%?

June 10, 2015

Only 3% to 4% of landlords, when making the decision of which agent to use, state this …. the lowest fee is the ONLY consideration on choosing an agent.

This is fact .. Look at every report the wonderful people at Property Academy write for the last 5+ years .. that figure never changes (and they have asked in excess of 10,000 landlords!)

In today’s post, we discuss the excuses Valuers use when they dont gain the instruction…. and how some peope who write the articles/newsletters about the property market to attract landlords  …… see their free vals for sales unexpectedly rise as well!

PODCAST ( 9mins 18 secs long)  CLICK ON ORANGE CIRCLE WITH THE WHITE ARROW

 

 

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572 christopher@christopherwatkin.co.uk

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